Below is a sampling of research papers from our Rady Behavioral Lab faculty. These papers have been published in top academic journals.
Gneezy, A., Gneezy, U., Nelson, L. D. and Brown, A. (2010). Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving. Science, 329 (5989), 325-327.
Ayelet Gneezy with Suzznne Shu (forthcoming). Procrastination of Enjoyable Experiences, Journal of Marketing Research.
Wendy Liu with Aner Sela and Jonah Berger,(2009). "Variety, Vice, and Virtue: How Assortment Size Influences Option Choice," Journal of Consumer Research 35 (6, April), 941-951
Wendy Liu with Jennifer Aaker (2008). "The Happiness of Giving: The Time-Ask Effect," Journal of Consumer Research, 35 (3, October), 543-557
On Amir with D. Ariely and L. Lee (2009). In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition, Journal of Consumer Research.