Research News Pay-what-you-want Study Procrastination Study

Rady Behavioral Lab Faculty

Ayelet Gneezy
Uri Gneezy
Pamela Smith
Wendy Liu
On Amir
Craig McKenzie
Sanjiv Erat
David Schkade


Create an account on SONA to take part in our studies.



Stay Connected



Research News

Below is a sampling of research papers from our Rady Behavioral Lab faculty. These papers have been published in top academic journals.

Gneezy, A., Gneezy, U., Nelson, L. D. and Brown, A. (2010). Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving. Science, 329 (5989), 325-327.

Ayelet Gneezy with Suzznne Shu (forthcoming). Procrastination of Enjoyable Experiences, Journal of Marketing Research.

Wendy Liu with Aner Sela and Jonah Berger,(2009). "Variety, Vice, and Virtue: How Assortment Size Influences Option Choice," Journal of Consumer Research 35 (6, April), 941-951

Wendy Liu with Jennifer Aaker (2008). "The Happiness of Giving: The Time-Ask Effect," Journal of Consumer Research, 35 (3, October), 543-557

On Amir with D. Ariely and L. Lee (2009). In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition, Journal of Consumer Research.