Rady School at UC San Diego Center for Business Analytics - Leadership
Professor On Amir's research focuses on understanding and testing processes underlying decision making and applying them to marketing strategy and tactics, in the areas of pricing and promotion strategies, decision making under risk and uncertainty, and preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.
Professor Terry August’s research examines how business can improve decision making in the healthcare, entertainment and software industries. He analyzes data to improve capacity management and scheduling in healthcare clinics. He also couples economic models with film data to determine better DVD and VOD release strategies that improve profitability for studios. Lastly, he has a significant stream of research on cybersecurity where he builds analytical models that help predict how to achieve better security outcomes for consumers, businesses and society.
Professor Joseph Engelberg's research focuses on the ways agents in financial markets process information and the ways information is diffused in financial markets. He uses big data to measure and examine important objects in behavioral finance, such as investor attention and investor sentiment, as well as channels of information diffusion, such as financial media and social networks.
Professor Ayelet Gneezy's research addresses a wide variety of questions pertaining to individuals' behavior and decision-making such as behavioral pricing, prosocial & charitable behavior, social preferences and behavioral change. In her research, she often collaborates with companies and organizations interested to improve the effectiveness of their activities and reach better outcomes, by understanding what drives specific (in)actions.
Professor Gneezy's research has been published in a number of leading academic journals, including Science, PNAS, the Journal of Marketing Research, and has been covered in media outlets such as The Wall Street Journal, The New York Times, Scientific American and the Atlantic.
As a researcher, Gneezy's focus is on putting behavioral economics to work in the real world, where theory can meet application. Gneezy is looking for basic research as well as more applied approaches to such topics as incentives-based interventions to increase good habits and decrease bad ones, Pay-What-You-Want pricing, and the detrimental effects of small and large incentives. In addition to the traditional laboratory and field studies, he currently works with several firms, conducting experiments in which he is using basic findings from behavioral economics to help companies achieve their traditional goals in non-traditional ways.
Gneezy recently coauthored a book with John List ("The Why Axis") in which they discuss field experiments that study how to implement behavioral economics insights in the "real world." To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis, they take us along for the ride, and present behavioral economics lessons with big payoffs.
Professor Karsten Hansen's primary research interests are centered on developing, analyzing and testing theories of household/customer behavior and the implications for retail strategy and competition using data collected by firms.
Professor Vincent Nijs uses large datasets to estimate the impact of marketing actions on suppliers, wholesalers, retailers, and consumers. Recent studies examined the impact of Wal-Mart market entry, the category and brand-level effects of promotions and advertising, the extent of competitive retaliation, the costs and benefits of category captains, pass-through of trade-promotions, and the implications of inertia in marketing decisions.
Professor David Schkade studies how managers, policy makers and the general public use information to make judgments and decisions. His research has examined decision making in a wide range of practical situations, including environmental valuation, organ donation, financial retirement planning, legal verdicts by judges and juries, sales forecasts, cost benefit analysis of regulations and statutes, and assessment of individual and social well being. He has extensive experience in using this knowledge to bridge the gap of understanding that key stakeholders often have about large data sets and complex analytical methods.
Professor Hyoduk Shin's research interests include studying the relationship between demand forecasting and information sharing in the supply chain.
Professor Allan Timmermann uses a mix of theory, data and econometric techniques to understand the behavior of prices and expectations in financial markets. His objective is to understand what determines the movement of security prices and to use this in managing risk, forming portfolios and forecasting future price movements.
Kenneth C. Wilbur
Kenneth C. Wilbur produces original, practical research at the intersection of advertising, media and technology. His research has been supported by the FCC, Google, Kantar, P&G, WPP, and Yahoo, among others.
Professor Kevin Zhu has done significant amount of work on empirical research around technology adoption and innovation diffusion. His current work focuses on big data from user generated content such as online product reviews, online communities and social media. He generates insights from data analytics and applies to open innovation, e-commerce, operations, and healthcare. He also works on software, databases, and computer systems to enable big data analytics.