Rady School of Management, UC San Diego

About the Program

Charisma encompasses appeal and magnetic attraction that leaders and influencers exhibit. Presence entails projecting those qualities to broaden an individual’s persona. Combine the two and you have a potent combination. Since charisma holds broad meaning, this module tackles charisma in terms of how it generates and wields power. Power means much more than authority, as individuals can leverage all different types of power as a toolkit of resources. Presence allows individuals to make their newly boosted charisma shine through. In this course, participants will:

  • Learn to draw from the different varieties of power
  • Develop strategies to broadcast these charismatic powers through their presence
  • Leverage their external environment to augment their charisma and presence

Course Outline

Power

  • The Power Line
  • The Key Types of Power

Understanding Your Context and Environment

  • Context’s Impact on Verbal and Nonverbal Communication
  • Identifying Situational Factors
  • Know and Analyze Your Audience
  • Psychology of Color and Influence

Using Emotions in Negotiation and Motivation

  • Emotions: Powerful, Present and Hard to Handle
  • The Four A’s: Appreciation, Affiliation, Autonomy and Acknowledgement
  • How to Negotiate: Steps of a Negotiation
  • Maslow’s Hierarchy: Identifying Motivations and Addressing Needs
  • Fear and Greed: Life’s Greatest Motivators

The Brand Builder: Personal Branding and Marketing

  • Building Trust and Credibility
  • Presidential Power Line: Where Do You Stand?
  • Storytelling: The Story of Your Brand

Register Online

Click here to register.

Details

March 15-16, 2013
9:00 a.m. – 4:00 p.m.
Location: UC San Diego
Rady School of Management

$1200 Participant Registration
$25 due at time of seat reservation.
Remaining $1175 due prior to start of class.
(Includes tuition, course materials, parking and breakfast.)

CEU's awarded: 1.2
Course Number: LEAD 303

Program Consultant

Jill Rosenow
858.246.0959
jrosenow@ucsd.edu


"I no longer see networking as augmenting a successful career. It’s a requirement – it drives a successful career at all levels, from entry‐level workers to CEOs."

  • - Eric Carr
      Central Intelligence Agency

Faculty

Vu Pham, Ph.D. works with dozens of organizations at the Fortune 500 level. Previously, he held Research Fellow positions through the University of California Office of the President and the Paul Merage School of Business at UC Irvine. He completed his degree from Cornell University and has a book entitled, Impressive First Impressions: The Most Important 30 Seconds (And 30 Years) of Your Career. His work has been featured on national and international multimedia venues, such as CNN, MSNBC, the Associated Press, Voice of America, The Los Angeles Times, KSCI International Television, Diversity, Inc. and Strategic Innovators. He has given numerous keynote speeches internationally, and has written for both academic and mainstream publications.