Applying Field Experimentation
to Behavior Research

Upcoming Conference Dates: March 14 - 15, 2014

JMR Special Issue on Field Experiments

JMR Special Issue on Field Experiments

Authors wishing to have their papers formally considered are asked to submit their manuscripts via, designate the manuscript type as “Field Experiments Special Issue”, and include a cover letter noting this. The deadline for submission is May 2, 2014. 

About the Conference

In recent years, consumer research has experienced an increase in the number of research projects that utilize field experiments for their investigation. Researchers from domains relevant to consumer research, such as social psychology and behavioral economics, have been going through a similar process.

These days, we are surrounded by a wealth of data in ways never before imagined. Loyalty cards record purchase, shopping cart trackers record movement through the store. We also know how people feel and what they think: blogs record opinions and Facebook/Twitter tell us what people care about the most and for how long, how long various topics maintain appeal, and what gets retweeted.

This one-day conference will bring together a diverse group of researchers, to discuss field data in behavioral research. Speakers will introduce participants to the area of field experiments and field data and will cover various aspect regarding the design and execution of field experiments, in addition to new methods to identify, obtain and analyze existing relevant data sets, to test the proposed predictions.

Building on their distinct experiences, speakers will share insights with the audience and exchange ideas with regards to the following topics:

  • The pros and cons of field experimentation
  • Incorporating field data and field experiments into a research programs (and complementing field experiment with lab investigations)
  • How to design a good field experiment
  • Practical considerations: how to convince firms to release exiting data and (more challenging) to get them to run experiments.

Target Audience

The conference would be most valuable to early career researchers looking to enhance their research methods and test their predictions outside the lab. Priority will be given to junior faculty (2-3 years post graduation) and advanced graduate students (year 3 and after).