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October 24: 5:00pm - 8:30pm
October 25: 9:00am - 4:00pm


$1,072.50 early bird rate before August 15.
$1,200 after August 15.
Includes tuition, course materials, parking and most meals.

UCSD Rady School of Management
Center for Executive Development
Otterson Hall, 4th Floor

Program Consultant

Jill Rosenow

Adapt and Accelerate Series

September 12-13

Success Under Stress
September 26-27

 The Strategic View
  October 24-25

November 7-8

About the Program

Strategic Thinkers will define the future, while possessing the mental agility to adapt virtually any plan to any context, especially in this fast-paced, global marketplace—yet how do we develop this for individuals? This course emphasizes how to develop a more-strategic mind & enact strategic behaviors through key frameworks and step-by-step methods. The Strategic Mind focuses participants on crafting novel, visionary approaches that will both challenge and synergize with conventional approaches. Those with these perspectives balance future states with past and present contexts, seize opportunities and manage risks simultaneously, align with the organization’s goals and challenge rigid mind blocks. They think in systems that coordinate disciplined focus with desired outcomes. 

Course Outline

Strategic Thinking Illuminated

  • What is Strategic Thinking?
  • Everything's a System: The World View & Value of Strategy
  • Visual Thinking: Processes, Diagrams, Infographics & White Boards
  • The Key Components of Strategic Planning

The Strategic Cornucopia: Multiple Strategy Models

  • The Classics: Proven Strategic Frameworks that Work
  • Innovative Strategic-Thinking Models: From Porter to Kotter to Bigger & Better.
  • The Meta-Framework: How to Position Each and Every One of These Strategic Models into Your Own Meta-Strategic Framework.

Applying & Testing Strategic Scenarios

  • Case Scenarios to Test & Apply Your Strategic Skills
  • Systems and Process Mapping to Solve These Case Scenarios
  • Evaluation of Best Strategies and Tactical Solutions


Vu Pham, Ph.D. works with dozens of organizations at the Fortune 500 level. Previously, he held Research Fellow positions through the University of California Office of the President and the Paul Merage School of Business at UC Irvine. He completed his degree from Cornell University and has a book entitled, Impressive First Impressions: The Most Important 30 Seconds (And 30 Years) of Your Career. His work has been featured on national and international multimedia venues, such as CNN, MSNBC, the Associated Press, Voice of America, The Los Angeles Times, KSCI International Television, Diversity, Inc. and Strategic Innovators. He has given numerous keynote speeches internationally, and has written for both academic and mainstream publications.

Adapt and Accelerate

Individual Tuition & Registration

Enroll by selecting one of the following plans:

Early Bird Registration
(Before August 16, 2013)


The Strategic View (single course registration)



One Complete UCSD Certificate Series

$4,290 for all 4 courses
(a savings of $510)


Power Pack
(Enrollment in Certificate Series & Emerge)

(a savings of $1,560)



Certificate Requirements

To receive any Elevate Program Certificate, participants must complete the required 4 courses*:

Navigate - September 12-13, 2013
Success Under Stress - September 26-27, 2013
The Strategic View - October 24-25, 2013
Thrive - November 7-8, 2013

*Course Replacement: Interested in taking the Series but have a schedule conflict? Contact us to find out more about course replacement options.
Eligible for Tuition Assistance:  This program is eligible for Tuition Reimbursement, so check with your organization,  as they may likely cover the program tuition.
Emerge: The Emerge course may count as one of the required courses of an additional UCSD Certificate in 2013 or 2014, which is a second UCSD Certificate.