Rady School of Management, UC San Diego

Stay Informed

Subscribe to the Rady Exec Ed mailing list

Upcoming CoursesMailing ListContact Us

Executive Development Social Networks

From domestic to multinational

About the Program

If you're considering going global or refining your international strategy, this course offers a guide for growing out of the recession and into new markets.

Once a company has achieved domestic success, it's time to analyze international market opportunities and plan a process of emergence into a target culture. A thorough, well-planned transition is essential to successfully introducing a product or service into a new market.

This course equips participants with the tools necessary to ease the global emergence decision making and implementation processes. Leaders are guided through the transition from managing domestic to multinational initiatives.


This course helps business leaders transition their organizations into multinational entities by examining:

  • Key considerations for decision making and implementation process
  • Marketing challenges associated with cultural differences
  • Advertising considerations for a new target audience
  • Product placement for increased success



Includes course materials, campus parking and continental breakfast.

Josh Pingel
Program Manager

Who Should Attend

This course is appropriate for any executive or manager planning or currently implementing a global emersion process, or anyone seeking to grow out of the recession through global expansion.

Related Courses

  • Marketing 1: Creating & Capturing Value
  • Marketing 2: Communicating & Delivering Value
  • Marketing in a Recession
  • Online Marketing


Denise Hummel, J.D. is the founder and director of Universal Consensus, a peace-building and cross-cultural training firm. Formerly named by the A.B.A. as one of the top twenty attorneys in the United States, she transitioned to a career where her international interests and skills could be applied on a global scale.

Ms. Hummel serves in the U.S. State Department Speaker and Specialist Program through which she trains foreign audiences worldwide. She also provides consulting and training services to multinational companies and leads a training program in cross-cultural competence and inter-cultural business practices at the University of San Diego. Her eighteen years of training and conflict resolution experience have taken her to almost every continent of the globe.