Details

January 29, 2014

$350

Course runs from 7:45am–12:00pm.

Registration fee includes course materials, campus parking and catered breakfast.

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About the Program

This course will teach you how to tell the "story" you need to tell. What makes people want to meet you, fund and partner with your company, and inevitably buy what you are selling?

Focus

  • The essential parts to a good proposal  
  • Putting your story in terms the general public can understand: learn how to present complicated information simply yet accurately in a compelling style
  • How to stand out from the pack
  • The difference between good and great
  • The use of graphics, pictures, and charts.   
  • Developing a personal style: how to speak with authority and confidence.
  • What could go wrong?  Learn to anticipate common questions from VC's or the media. 
  • The 15 second / Elevator Pitch--what should be in it?  
  • Learn the psychology of the Elevator Pitch, how less is more, and how quickly to be effective, in order to take the Elevator Pitch to the next level
  • Knowing your audience - customizing your pitch for different groups, including VC's, angel investors, friends & family, corporate decision makers (and later customers and the media.)
  • Over-All Pitch: Learn the Elements, starting with how to give a clear description of your company, project, or idea; the need it solves, its market; basic budget; time-line; competitors; IP; money needed, the "run-budget" with time-line

Participants

This course is appropriate for anyone who has a small startup to midsize company who is looking to develop and /or communicate a message about their IP or technology. This would be useful for those companies that are looking for investors/funding, need to talk to the media, need to communicate to the public, etc.

Faculty

Steve Chapple, an award-winning author of numerous books and screenplays, Chapple has appeared on Larry King and Charlie Rose, speaking on politics, culture, adventure and the environment. While in Montana, he was the host and producer of the outdoor sports and adventure show "Under A Big Sky," shown in the West on certain CBS affiliates. Raised in Montana and La Jolla, educated at Yale, and the Scripps Institution of Oceanography (Center for Marine Biodiversity and Conservation,) he holds the patent on the "Geospatial News Engine," for the Internet.

His national newspaper column, "Intellectual Capital," is anchored in the San Diego Union-Tribune, and covers game-changing people, ideas and perspectives. The columns are entertaining visits with some of the smartest minds in the country--people ahead of the wave, with a wise eye on the past, and with something very readable to say about the news of today.