Participants
This course is appropriate for any executive or manager that is responsible for establishing, renewing, growing or sustaining the competitive advantage of their product or service.
Topics Covered:
- Shaping Business through Strategic Thinking
- Assessing the Lifecycle of a Product
- Structuring for Success
- Appraising our Diverse Environment
- Assessing Enterprise-wide Interdisciplinary Issues
- The Control-Point Winners
- Socializing and Communicating a Balanced Strategic Vision
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Course Faculty
Jeff Williams is a Professor of Business Strategy at the Tepper School of Business at Carnegie Mellon University. He received a degree in Engineering from the University of Michigan and then an M.B.A. and a Ph.D., also at Michigan.
His area of research and consulting interest is in business strategy with an emphasis on sustaining competitive advantage within companies addressing multi-cycle industries such as those in Telecommunications. He developed the concept of "Economic Time Zones" and the models for corresponding multi-functional responses to renew competitive advantage. He has written a bestselling book, Renewable Advantage: Crafting Strategy Through Economic Time, and is the recipient of numerous awards for his published papers on the subjects of the search for economic rents and first mover advantages in high tech industries. He is also an expert on strategic positioning in the airline industry under deregulation and rebuilding competitive advantage in pharmaceutical companies after patent expiration.
He has conducted consulting assignments with AT&T, IBM, Lockheed Martin, National Semiconductor, Robert Bosch, Abbott Laboratories, Bristol Myers Squibb, Mellon Bank, and McKinsey and Company. He has won numerous teaching awards in Carnegie Mellon's M.B.A. program and is the highest rated speaker and faculty advisor to the school's executive programs.
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