Details

February 15, 2017

$395

Course runs from 8 a.m. – noon. Registration fee includes course materials, campus parking, and catered breakfast.

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About the Program

For many companies, the opportunity to develop new functional capabilities to stay competitive in the market requires either too much time to build from scratch, or far more investment capital than the company has access to. A viable strategy is that companies can gain access to those required capabilities through either a strategic partnership, joint venture, or consortium with other firms who already have those functions, or the necessary capital resources. The course provides business owners, managers, senior executives and directors, VPs, and entrepreneurs in various stages of venture development a comprehensive model for how to initiate and execute strategic partnerships by formally assessing internal capabilities, evaluating other product-service company/organization opportunities, developing a proactive approach to potential allies, negotiating contractual terms, and leading the execution/launch of a partnership, JV, or consortium.

Impact

Your firm may recognize it needs to improve its internal functional capabilities and overall competitive positioning, but you’re not sure how to initiate high-level strategic relationships with other companies.

This course provides immediate assistance: a) to research-evaluate, develop and execute such an arrangement, or b) on how to respond if approached by another firm with a cooperative proposal.

Topics

  • Patent, Copyright, Branding, and IP Development + Sharing
  • Structuring Royalties and Licensing Fees
  • Unique Contractual Specs for a Strategic Partnership
  • Unique Contractual Specs for a Joint Venture
  • Unique Contractual Specs for a Consortium
  • Leadership, Decision Making, and Management Issues
  • Researching and Evaluating Potential Partner Firms + Organizations
  • Developing a Value-Added Proposition
  • Negotiating Terms and Timelines
  • Structuring the Wind-Down Process
  • When Cooperative Deals Go Wrong

Instructor

Dr. David Newton is a full-time new venture consultant, and has been teaching in the Center for Executive Development at Rady for 2 years. He formerly taught strategy, finance, and entrepreneurship for 28 years as a full-time professor in the Pepperdine MBA program, UMass/Amherst, and Westmont Dr. Newton has consulted to over 650 entrepreneurial firms since 1984, and coaches start-up firms for venture forums from Silicon Valley to San Diego. He was formerly Chief Economist at Hispanic Business magazine, on the Editorial Review Board at The Journal of Small Business Strategy (1993-1996), and Contributing Editor at both Industry Week Growing Companies magazine (1998-2000) and Entrepreneur magazine (2000-2005). He was named the 2008 National Leavey Award Winner for Excellence in Private Enterprise Education, and for the last 10 years he has been recognized by the Kauffman Foundation as a Master Teacher of Entrepreneurship at the annual Experiential Classroom Symposium. He has authored 9 books and over 190 articles, and has a BS in Business Admin., MBA in Finance, and a DBA in Entrepreneurial Finance.