Social media is the largest, most powerful community building tool ever invented. Should your business be using it? If your company has products, services, customers, prospects or employees, then the answer is yes!
About the Program
At this workshop we will show you just how valuable using social media to create a large and engaged community around your business can be. Participants will be coached through all of the steps from formulating a social media marketing strategy to identifying which tools to use to integrating multiple sites into a platform, creating campaigns and measuring results.
Topics Covered
This interactive course will help participants:
Develop a custom, business-specific social media marketing strategy
Identify which social media sites to use and learn how to integrate them into a highly functional social media platform
Create, post, manage and evaluate engaging content
Develop a social media campaign around an offer, product, service or event
Calculate your social media ROI
Details
$325 Participant Registration
(Includes tuition, course materials, parking and breakfast.)
June 4, 2013
7:45am – 12pm.
Location:
University of California, San Diego
Rady Center for Executive Development
Otterson Hall, 4th Floor
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
This course is appropriate for a business or marketing leader who understands the value of social media but needs help developing strategy, building a platform, creating content and measuring results.
Instructor
Terry Williamson is the co-founder of Boom! Social, a social media marketing firm recently ranked by Forbes as one of the Top 50 Social Media companies in the world. His company creates, implements and maintains social media platforms for many corporations and several celebrities. Additionally, Boom! Social operates one of the top social media coaching programs in the US. Terry is a seasoned executive with 20+ years’ experience in a wide variety of positions from Vice-President of Sales to Chief Executive Officer of a national consulting firm. In addition to Boom! Social, he currently co-owns and sits on the Boards of TK Carsites, a website development and SEO company, HotLink HR, a human resources software company and KPA, a compliance consulting firm. Terry has a BS from West Point and an MBA from the Rady School of Management.
