Ayelet Gneezy

Assistant Professor of Marketing

Dr. Gneezy received her Ph.D. in marketing from the University of Chicago Graduate School of Business. Prior to graduate school, she worked as a consultant in marketing services to companies in various industry areas such as consumer goods, banking services and non-profit organizations. Dr. Gneezy is a member of the Association for Consumer Research, the Society for Consumer Psychology and the Society for Judgment and Decision Making.

Dr. Gneezy’s research focuses on consumers’ decoding and sense-making of marketers actions and communications, with an emphasis on the distrust and suspicions that underlie their inferences. Dr. Gneezy is also interested in consumer decision making and social judgments.

Papers

Epley, N., & Gneezy, A. (2007). The Framing of Financial Windfalls and Implications for Public Policy. Journal of Socio-Economics, 36, 36-47. Pdf attached

Gneezy, A., & Epley, N. (2007). Prospect Theory. In R. Baumeister, & K. D. Vohs (Eds.), Encyclopedia of Social Psychology (Vol. 2, 711-714). Thousand Oaks, CA: Sage.

Shu, Suzanne, and Ayelet Gneezy (forthcoming). Procrastination of Enjoyable Experiences, Journal of Marketing Research.

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Working Papers Price-based Expectations (with U. Gneezy) Shared Social Responsibility: Results from a Large Randomized Field Experiment (with U. Gneezy, L. D. Nelson, and A. Brown) Trust in the Marketplace: A Disbelieving State of Mind Doing More, Doing Less: Asymmetric Consequences of Exceeding versus Falling Short of Promises (with N. Epley) Don't Get Mad, Get Even: Consumers' Revenge (With D. Ariely) Bonuses and Reciprocity (with U. Gneezy) Everything Good is Bad for You? Goals as a Cue for Quality Name Your Own Price: On Social Preferences in Markets (With U. Gneezy and Leif D. Nelson)

Media Coverage New York Times: Carpe Diem? Maybe Tomorrow The End of Rational Ecomonics The Marker: Who Benefits From "Name-Your-Own-Price" Pricing Scheme? (in Hebrew) The Atlantic: The Gift-Card Economy The New Yorker: A Smarter Stimulus Presentations UCSD Greennovation Forum (May 2009)