Rady School of Management
Assistant Professor of Marketing
Gneezy received her Ph.D. in Marketing from the Booth School of Business at the University of Chicago, immediately after which she joined the Rady School of Management at UCSD. Prior to obtaining her Ph.D., Gneezy earned an MBA in the Netherlands, and then returned to Israel to manage the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).
Gneezy’s research has been published in a number of leading academic journals, including Science, PNAS, the Journal of Marketing Research, and the Journal of Consumer Research, and has been covered in media outlets such as The Wall Street Journal, the New York Times, Scientific American, and the Atlantic.
Her research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior (with a focus on green/sustainable behavior), social preferences (e.g., promise accounting, negative reciprocity, fairness), and factors affecting individuals’ quality of life (e.g. nutrition & exercise, poverty).
She teaches Marketing Communications, Social Entrepreneurship and Consumer Behavior to MBA students.
Baca-Motes, K., Brown, A., Gneezy, A. Keenan, E. and Nelson, L. D. (2013). Commitment and behavior change: Evidence from the field. Journal of Consumer Research, 39, 1070-1084.
Gneezy, A., Gneezy, U., Riener, G., & Nelson, L. D. (2012). Pay-What-You-Want, Identity, and Self-Signaling, Proceedings of the National Academy of Sciences, 109(19): 7236–7240.
Gneezy, A., Imas, A., Nelson, L. D., Brown, A., and Norton, M. I. (2012). Paying to be Nice: Costly Prosocial Behavior and Consistency, Management Science, 58:179-187. * Special issue on Behavioral Economics.
Gneezy, A. and Fessler D.T. (2011). Conflict, sticks and carrots: war increases prosocial punishments and rewards . Proceedings of the Royal Society B., published online before print June 8, 2011, doi:10.1098/rspb.2011.0805
Gneezy, A., Gneezy, U., Nelson, L. D. and Brown, A. (2010). Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving. Science, 329 (5989), 325-327.
Shu, S. and Gneezy, A. (2010). Procrastination of Enjoyable Experiences, Journal of Marketing Research. 47(5), 933-944.
Epley, N., & Gneezy, A. (2007). The Framing of Financial Windfalls and Implications for Public Policy. Journal of Socio-Economics, 36, 36-47.
Gneezy, A., & Epley, N. (2007). Prospect Theory. In R. Baumeister, & K. D. Vohs (Eds.), Encyclopedia of Social Psychology (Vol. 2, 711-714). Thousand Oaks, CA: Sage.
Five More Minutes (in Hebrew)
The New York Times: How to Maximize Pay-What-You-Wish Pricing
Scientific American: "Name-your-price" approach boosts charitable donations and corporate profits
Discover: Caring with cash or how Radiohead could have made more money
Boston Globe: The Best Vacation Ever
New York Times: Carpe Diem? Maybe Tomorrow
The End of Rational Ecomonics
The Atlantic: The Gift-Card Economy
The New Yorker: A Smarter Stimulus
Marketing in the Digital Age
Poor and impatient: Helplessness driven poverty (with A. Imas).
Spillover of placebo effects (with U. Gneezy, and E. Yoeli).
To tip or not to tip: emotional and monetary tradeoffs in tipping (with N. Mazar).
Mission impossible: Ironic choice overload (with E. Williams and D. Armor).
Being thin is being healthy? The representativeness heuristic in health risk assessments (w. J. Outlaw and J. Schwartz)
Fooled by the deal: A mental-accounting explanation of slippage in mail-in rebates (with S. Saccardo and J. Vosgerau).
Testing the role of price information: Motivating or informative? (with H. Plassmann and B. Shiv).
Through a prosocial lens: Ought and want motivations in environmental behavior (with E. Keenan and C. Zhong).
More than meets the eyes: Consumer response to promotional offers (with M. Campbell)
Tipping and reciprocity (with U. Gneezy).
Intuition Can’t Be Beat (Rady Business Journal — Summer 2011)