Associate Professor of Behavioral Sciences and Marketing
Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior (with a focus on green/sustainable behavior), social preferences (e.g., promise accounting, negative reciprocity, fairness), and factors affecting individuals’ quality of life (e.g. nutrition & exercise, poverty). In her research, Gneezy collaborates with small (a Temecula base winery) and large (e.g. Disney) firms and integrates field experiments to test her predictions in “the wild”. Recently, professor Gneezy started collaborating with organizations and researchers interested in questions that address the many challenges facing our society such as poverty, hunger, and health.
Her research has been published in a number of leading academic journals, including Science, PNAS, the Journal of Marketing Research, and the Journal of Consumer Research, and has been covered in media outlets such as The Wall Street Journal, the New York Times, Scientific American, and the Atlantic.
Gneezy received her Ph.D. in Marketing from the Booth School of Business at the University of Chicago, immediately after which she joined the Rady School of Management at UCSD. Prior to obtaining her Ph.D., Gneezy earned an MBA in the Netherlands, and then returned to Israel to manage the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).
Gneezy, A. and Epley, N. (2014). Worth Keeping but Not Exceeding: Asymmetric Consequences of Breaking Versus Exceeding Promises, Social Psychological and Personality Science
Gneezy, A., Gneezy, U., and Lauga D. O. (2014). A Reference-Dependent Model of the Price–Quality Heuristic, Journal of Marketing Research
Jung, M. H., Nelson L.D, Gneezy, A., and Gneezy, U. (2013). Paying More When Paying for Others.
Baca-Motes, K., Brown, A., Gneezy, A. Keenan, E. and Nelson, L. D. (2013). Commitment and Behavior Change: Evidence from the Field. Journal of Consumer Research, 39, 1070-1084.
Gneezy, A., Gneezy, U., Riener, G., & Nelson, L. D. (2012). Pay-What-You-Want, Identity, and Self-Signaling, Proceedings of the National Academy of Sciences, 109(19): 7236–7240.
Gneezy, A., Imas, A., Nelson, L. D., Brown, A., and Norton, M. I. (2012). Paying to be Nice: Costly Prosocial Behavior and Consistency, Management Science, 58:179-187. * Special issue on Behavioral Economics.
Gneezy, A. and Fessler D.T. (2011). Conflict, sticks and carrots: war increases prosocial punishments and rewards . Proceedings of the Royal Society B., published online before print June 8, 2011, doi:10.1098/rspb.2011.0805
Gneezy, A., Gneezy, U., Nelson, L. D. and Brown, A. (2010). Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving. Science, 329 (5989), 325-327.
Winner of the 2012 Society for Personality and Social Psychology Robert B. Cialdini Award for excellence in a published field study.
Shu, S. and Gneezy, A. (2010). Procrastination of Enjoyable Experiences, Journal of Marketing Research. 47(5), 933-944.
Epley, N., & Gneezy, A. (2007). The Framing of Financial Windfalls and Implications for Public Policy. Journal of Socio-Economics, 36, 36-47.
Gneezy, A., & Epley, N. (2007). Prospect Theory. In R. Baumeister, & K. D. Vohs (Eds.), Encyclopedia of Social Psychology (Vol. 2, 711-714). Thousand Oaks, CA: Sage.
Worth Keeping but Not Exceeding: Asymmetric Consequences of Breaking Versus Exceeding Promises,
Business Week (May 23, 2014)
The Muse (May 18, 2014)
Boston Globe (May 18, 2014)
Business Week (May 23, 2014)
Time.com (June 2, 2014)
The Atlantic (August 27, 2014)
The Daily Mail (September 11, 2014)
Pay-What-You-Want, Identity, and Self-Signaling in Markets
Huffington Post (April 23, 2012)
Washington Post (July 14, 2013)
Paying to be Nice: Costly Prosocial Behavior and Consistency
The New York Times (August 16, 2013)
Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving
The New Yorker (February 7, 2014)
The Marker (May 21, 2009; in Hebrew)
Freakonomics (July 20, 2010)
BBC (January 21, 2014)
UT San Diego (August 2 2013)
Financial Times (August 16, 2013)
Procrastination of Enjoyable Experiences
The New York Times (December 28, 2009)
The Atlantic (May 1, 2009)
Boston Globe (June 20, 2010)
Financial Times (January 3, 2014)
Calcalist (November 11, 2010; in Hebrew)
Poor and impatient: Helplessness driven poverty (with A. Imas).
Spillover of placebo effects (with U. Gneezy, and E. Yoeli).
To tip or not to tip: emotional and monetary tradeoffs in tipping (with N. Mazar).
Mission impossible: Ironic choice overload (with E. Williams and D. Armor).
Being thin is being healthy? The representativeness heuristic in health risk assessments (w. J. Outlaw and J. Schwartz)
Fooled by the deal: A mental-accounting explanation of slippage in mail-in rebates (with S. Saccardo and J. Vosgerau).
Testing the role of price information: Motivating or informative? (with H. Plassmann and B. Shiv).
Through a prosocial lens: Ought and want motivations in environmental behavior (with E. Keenan and C. Zhong).
More than meets the eyes: Consumer response to promotional offers (with M. Campbell)
Tipping and reciprocity (with U. Gneezy).
Intuition Can’t Be Beat (Rady Business Journal — Summer 2011)