Ayelet Gneezy

Assistant Professor of Marketing

Dr. Gneezy received her Ph.D. in marketing from the University of Chicago Graduate School of Business. Prior to graduate school, she worked as a consultant in marketing services to companies in various industry areas such as consumer goods, banking services and non-profit organizations. Dr. Gneezy is a member of the Association for Consumer Research, the Society for Consumer Psychology and the Society for Judgment and Decision Making.

Dr. Gneezy's research focuses on consumers’ decoding and sense-making of marketers actions and communications, with an emphasis on the distrust and suspicions that underlie their inferences. Dr. Gneezy is also interested in consumer decision making and social judgments.

Papers

Epley, N., & Gneezy, A. (2007). The Framing of Financial Windfalls and Implications for Public Policy. Journal of Socio-Economics, 36, 36-47. Pdf attached

Gneezy, A., & Epley, N. (2007). Prospect Theory. In R. Baumeister, & K. D. Vohs (Eds.), Encyclopedia of Social Psychology (Vol. 2, 711-714). Thousand Oaks, CA: Sage.

Shu, Suzanne, and Ayelet Gneezy (forthcoming). Procrastination of Enjoyable Experiences, Journal of Marketing Research.

Working Papers

Doing More, Doing Less: Asymmetric Consequences of Exceeding versus Falling Short of Promises (with N. Epley)

Don't Get Mad, Get Even: Consumers' Revenge (With D. Ariely)

Distrust in the marketplace: The sad logic of consumer mistrust in marketers (with Stephen Spiller and Dan Ariely)

Bonuses and Reciprocity (with U. Gneezy)

Everything Good is Bad for You? Goals as a Cue for Quality

Name Your Own Price: On Social Preferences in Markets (With U. Gneezy and Leif D. Nelson)