Ayelet Gneezy
Curriculum Vitae
Contact Information
Rady School of Management
Otterson Hall, Room 3S154
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Phone: 858.534.4131
Fax: 858.534.0745
Email: agneezy@ucsd.edu
Industry Areas
Consumer goods
Services
Non-profit
Assistant Professor of Marketing
Gneezy teaches marketing courses for the FlexMBA and Full-Time MBA programs. In her research, Gneezy complements laboratory experiments with field experiments for which she often collaborates with various firms. Gneezy is interested in how consumers make sense of advertising and marketing practices, and particularly in the ironic effects that are driven by consumers’ distrust in firms. Gneezy applies her research to areas such as pricing, sustainability and judgment and decision making.
Additional areas of interest include exploring ways to drive consumers to behave in a more sustainable manner and examining the factors that influence an individual’s decision to engage in charitable giving. Gneezy is a member of the Association for Consumer Research, the Society for Consumer Psychology and the Society for Judgment and Decision Making.
Gneezy received her Ph.D. in marketing from the University of Chicago Booth School of Business in 2007. Prior to graduate school, she worked as a consultant in marketing services to companies in various industry areas including consumer goods, banking services and the non-profit sector.
Papers
Gneezy, A., Gneezy, U., Riener, G., & Nelson, L. D. (forthcoming). Pay-What-You-Want, Identity, and Self-Signaling, Proceedings of the National Academy of Sciences.
Gneezy, A., Imas, A., Nelson, L. D., Brown, A., and Norton, M. I. (2012). Paying to be Nice: Costly Prosocial Behavior and Consistency, Management Science, 58:179-187. * Special issue on Behavioral Economics.
Gneezy, A. and Fessler D.T. (2011). Conflict, sticks and carrots: war increases prosocial punishments and rewards . Proceedings of the Royal Society B., published online before print June 8, 2011, doi:10.1098/rspb.2011.0805
Gneezy, A., Gneezy, U., Nelson, L. D. and Brown, A. (2010). Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving. Science, 329 (5989), 325-327.
Winner of the 2012 Society for Personality and Social Psychology Robert B. Cialdini Award for excellence in a published field study.
Shu, S. and Gneezy, A. (2010). Procrastination of Enjoyable Experiences, Journal of Marketing Research. 47(5), 933-944.
Epley, N., & Gneezy, A. (2007). The Framing of Financial Windfalls and Implications for Public Policy. Journal of Socio-Economics, 36, 36-47.
Gneezy, A., & Epley, N. (2007). Prospect Theory. In R. Baumeister, & K. D. Vohs (Eds.), Encyclopedia of Social Psychology (Vol. 2, 711-714). Thousand Oaks, CA: Sage.
Media Coverage
Five More Minutes (in Hebrew)
The New York Times: How to Maximize Pay-What-You-Wish Pricing
An entry in the blog Freakonomics on Gneezy's article published in the journal Science.
Scientific American: "Name-your-price" approach boosts charitable donations and corporate profits
Explores Gneezy's article on shared social responsibility that offers a nam-your-own-price model.
Discover: Caring with cash or how Radiohead could have made more money
A blog posting on Gneezy's article in Science on shared social responsibility
Science podcast
An audio report on Gneezy's study of people's response to a name-your-own-price policy, starting at minute 16.
Boston Globe: The Best Vacation Ever
Discusses Gneezy's research that concludes that people take longer to redeem gift certificates if they are giving more time
New York Times: Carpe Diem? Maybe Tomorrow
Details Gneezy's studies on postponing positive experiences
The End of Rational Ecomonics
Article explains how and when customers seek revenge and cheat big businesses.
The Marker: Who Benefits From "Name-Your-Own-Price" Pricing Scheme? (in Hebrew)
The Atlantic: The Gift-Card Economy
Explains in depth Gneezy's research on postponing positive experiences
The New Yorker: A Smarter Stimulus
Details Gneezy's study on how people spend tax refund money
Marketing in the Digital Age
A video of an interview with Gneezy discussing her marketing research
Working Papers
Price-based Expectations (with U. Gneezy)
Doing More, Doing Less: Asymmetric Consequences of Exceeding versus Falling Short of Promises (with N. Epley)
Don't Get Mad, Get Even: Consumers' Revenge (With D. Ariely)
Bonuses and Reciprocity (with U. Gneezy)
Everything Good is Bad for You? Goals as a Cue for Quality
Additional Works
Intuition Can’t Be Beat (Rady Business Journal — Summer 2011)
