Uri Gneezy


Contact Information

Rady School of Management
Wells Fargo Hall, Room 4W108
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Phone: 858.534.4312­
Fax: 858.534.0745­
Email: ugneezy@ucsd.edu

Research Areas

Behavioral economics
Business ethics

Uri Gneezy

Epstein/Atkinson Endowed Chair in Behavioral Economics, Professor of Economics & Strategy

As a researcher, my focus is on putting behavioral economics to work in the real world, where theory can meet application. I’m looking for basic research as well as more applied approaches to such topics as incentives-based interventions to increase good habits and decrease bad ones, Pay-What-You-Want pricing, and the detrimental effects of small and large incentives. In addition to the traditional laboratory and field studies, I’m currently working with several firms, conducting experiments in which we’re using basic findings from behavioral economics to help companies achieve their traditional goals in non-traditional ways.

Before joining the Rady School, Gneezy was a faculty member at the University of Chicago, Technion and Haifa. Gneezy received his Ph.D. from the Center for Economic Research in Tilburg.


Gneezy, U. & List, J. The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life. PublicAffairs, October 8, 2013. 

Papers in Journals

Leibbrandt, A., Gneezy, U., & List, J. (2013). "Rise and Fall of Competitiveness in Individualistic and Collectivistic Societies." Proceedings of the National Academy of Sciences of the United States of America, 110(23), 9305-9308.

Charness, G., Gneezy, U., & Imas, A. (2013). "Experimental Methods: Eliciting Risk Preferences." Journal of Economic Behavior and Organization, 87, 43-51.

Charness, G., Gneezy, U., & Kuhn, M. (2013). "Experimental Methods: Extra-Laboratory Experiments Extending the Reach of Experimental Economics." Journal of Economic Behavior & Organization, 91, 93-100.

Charness, G., Gneezy, U., & Kuhn, M. A. (2012). "Experimental Methods: Between-subject and Within-subject Design." Journal of Economic Behavior & Organization, 81(1), 1-8.

Erat, S. and U. Gneezy (2011) "White Lies." Management Science, 58 (4), 723-733.

Fershtman, C., Gneezy, U., & List, J. (2012). "Equity Aversion: Social Norms and the Desire to be Ahead." American Economic Journal - Microeconomics, 4(4), 131-144.

Hoffman, M., U. Gneezy and J.A. List (2011) "Nurture affects gender differences in spatial abilities." PNAS, September 6, 14786-14788.

Andersen, S., S. Ertaç, U. Gneezy, M. Hoffman and J.A. List (2011) "Stakes matter in the ultimatum game." American Economic Review, 101, 3427-3439.

Charness, G., & Gneezy, U. (2011). "Strong Evidence for Gender Differences in Risk Taking." Journal of Economic Behavior & Organization, 83(1), 50-58.

Fershtman, C., & Gneezy, U. (2011). "The Tradeoff Between Performance and Quitting in High Power Tournaments." Journal of the European Economic Association, 9(2), 318-336.

Fershtman, C., U. Gneezy and M. Hoffman (2011) "Taboos and Identity: Considering the Unthinkable," American Economic Journal: Microeconomics, 2, 139-164.

Gneezy, U. S. Meier and P. Rey-Biel (2011) "When and Why Incentives (Don't) Work to Modify Behavior." Journal of Economic Perspectives, 25, 4, 191-210.

Blume, Andreas and Uri Gneezy (2010) "Cognitive Forward Induction and Coordination without Common Knowledge: An Experimental Study," Games and Economic Behavior, 68, 2, 488-511.

Charness, G. and U. Gneezy (2010) “Portfolio choice and risk attitudes: An experiment,” Economic Inquiry, 48, 1, 133-146.

Al-Ubaydli, O., Gneezy, U., & Lee, M. (2010). Towards an Understanding of the Relative Strengths of Positive and Negative Reciprocity. Judgment and Decision Making, 5(7), 524-539.

Gneezy, A., U. Gneezy, LD Nelson and A. Brow (2010) "Shared social responsibility: A field experiment in Pay-What-You-Want pricing and charitable giving," Science, 329, 5989, 325-327.

Gneezy, A., U. Gneezy, G. Riener and LD Nelson (2012) "Pay-what-You-want, identity, and self-signaling in markets," Proceedings of the National Academy of Sciences.

Gneezy, U; Rustichini, A; Vostroknutov, A (2010) "Experience and insight in the race game," Journal of Economic Behavior and Organization 75, 2, 144-155.

Ariely, D., U. Gneezy, G. Loewenstein and N. Mazar (2009) “Large Stakes and Big Mistakes,” The Review of Economic Studies, 76, 451-469.

Charness, G. and U. Gneezy “Incentives to Exercise.” Econometrica, 2009, 77 (3), 909-931.

Croson, R. and Gneezy, U. (2009) “Gender Differences in Preferences,” Journal of Economic Literature, 47 (2), 1-27.

Gneezy, U, Leonard, K.L. and List, J.A. (2009) “Gender Differences in Competition: Evidence from a Matrilineal and a Patriarchal Society,” Econometrica, 77, 5, 1637-1664.

Andersen, S., Bulte, E., Gneezy, U. and List, J.A. “Do Women Supply more Public Goods than Men? Preliminary Experimental Evidence from Matrilineal and Patriarchal Societies,” American Economic Review Papers and Proceedings, 2008, 98 (2), 376-381.

Charness, G. and Gneezy, U. “What's in a Name? Reducing the Social Distance in Dictator and Ultimatum Games,” Journal of Economic Behavior and Organization, 2008, 68, 29-35.

Crawford, V.P., Gneezy, U. and Y. Rottenstreich “The Power of Focal Points is Limited: Even Minute Payoff Asymmetry May Yield Large Coordination Failures,” American Economic Review, 2008, 98 (4), 1443-1458.

Dufwenberg, M, Gneezy, U., J.K. Goeree and R. Nagel “Price floors and competition,” Economic Theory, 2007, 33, 1, 211-224.

Gneezy, U., and R. Smorodinsky “All-pay auction: An experimental study,” Journal of Economic Behavior and Organization, 2006, 61, 255-275.

Gneezy, U and J. List “Putting Behavioral Economics to Work: Field Evidence on Gift Exchange,” Econometrica, Vol. 74, 5, September 2006, 1365-1384.

Gneezy, U., J. List and G. Wu “The uncertainty effect: When a risky prospect is valued less than its worst possible outcome.” Quarterly Journal of Economics, 2006, 121, 4, 1283-1309.

Gneezy, U. “Deception: The role of consequences,” American Economic Review, March 2005, 384-394.

Gneezy, U. “Step-Level Reasoning and Bidding in Auctions,” Management Science, Vol 51, 11, November 2005, 1633-1642.

Fershtman, C, Gneezy, U., and F. Verboven “Discrimination and Nepotism: The Efficiency of the Anonymity Rule,” Journal of Legal Studies, June 2005, 371-394.

Gneezy, U., E. Haruvy, and H. Yafe “The inefficiency of splitting the bill: A lesson in institution design” The Economic Journal, April 2004, 114, 265-280.

Gneezy, U., and A. Rustichini “Gender and competition at a young age,” American Economic Review Papers and Proceedings, May 2004, 377-381.

Gneezy, U., A. Kapteyn, and J. Potters “Evaluation periods and asset prices in a market experiment,” Journal of Finance, LVIII, 2, April 2003, 821-837.

Gneezy, U., M. Niederle, and A. Rustichini “Performance in competitive environments: Gender differences,” Quarterly Journal of Economics, August 2003, p. 1049-1074.

Gneezy, U., E. Haruvy, and A. Roth “Bargaining under a deadline: Evidence from the reverse ultimatum game,” Games and Economic Behavior, 2003, 45, 347-368.

Bornstein, G., Gneezy, U., and R. Nagel “The effect of intergroup competition on group coordination: An experimental study,” Games and Economic Behavior, Vol. 41, no 1, 2002, 1-25.

Bornstein, G. and Gneezy, U. “Price Competition Between Teams.” Experimental Economics, Vol 5, 1, 2002, 29-38.

Dufwenberg, M., and Gneezy, U. “Information Disclosure in Auctions: An Experiment” Journal of Economic Behavior and Organization, 48, 2002, 431-444.

Fershtman, C., and Gneezy, U. “Strategic Delegation: An Experiment,” RAND Journal of Economics, Vol. 32, No.2, Summer 2001, 352-368.

Fershtman, C., and Gneezy, U. “Discrimination in a Segmented Society: An Experimental Approach,” Quarterly Journal of Economics, February 2001, 351-377.

Gneezy, U., and A. Rustichini “A Fine is a Price,” Journal of Legal Studies, vol. XXIX, 1, part 1, 2000, 1-18.

Gneezy, U., and A. Rustichini “Pay Enough or Don't Pay At All.” Quarterly Journal of Economics August 2000, 791-810.

Gneezy, U., W. Guth, and F. Verboven “Presents or Investments? An Experimental Analysis,” Journal of Economic Psychology, 21, 2000, 481-493.

Dufwenberg, M., and Gneezy, U. “Price Competition and Market Concentration: An Experimental Study,” International Journal of Industrial Organization 18, 2000, 7-22.

Dufwenberg, M., and Gneezy, U. “Measuring Beliefs in an Experimental Lost Wallet Game,” Games and Economic Behavior, 30, 2000, 163-182.

Blume, A., and Gneezy, U. “An Experimental Investigation of Optimal Learning in Coordination Games,” Journal of Economic Theory, 90, 2000, 161-172.

Gneezy, U., and J. Potters “An Experiment on Risk Taking and Evaluation Periods,” Quarterly Journal of Economics, CXII, May 1997, 631-645.

Gneezy, U. “Probability Judgment in Multi-Stage Problems: Experimental Evidence of Systematic Biases,” Acta Psychologica 93, 1996, 59-68.