Assistant Professor of Management & Strategy
Dr. Lauga received her Ph.D. in economics from the Massachusetts
Institute of Technology. She has won several awards for
undergraduate teaching as well as fellowships for her studies. Dr. Lauga has
taught both undergraduate and graduate courses, at MIT and Brandeis University.
Her research interests include industrial organization, marketing strategy,
microeconomic theory and behavioral economics.
“Market Research and Innovation Strategy in a Duopoly,” (with Elie Ofek)
Marketing Science 28, No. 2, March-April 2009, pp. 373-396
“Persuasive Advertising with Sophisticated but Impressionable Consumers”
“Uniqueness of the Max-Min Equilibrium in a Two-Dimensional Vertical Differentiation Model,” with Elie Ofek
“Corruption: Selection Effects in Popular Control,” with Abhijit Banerjee