Marta Serra-Garcia

Curriculum Vitae

CV M Serra-Garcia
Offsite Website

Contact Information

Rady School of Management

9500 Gilman Drive #0553
La Jolla, CA 92093-0553

Research Areas

Behavioral Economics
Social Norms
Risk Taking

Marta Serra-Garcia, PhD

Assistant Professor in Economics & Strategic Management

Serra-Garcia research examines strategic behavior and decision-making under risk and uncertainty, focusing on the interplay between social norms, social preferences and incentives. She also studies the formation of preferences, analyzing the impact of educational interventions for youth on economic decision-making and their optimal design Serra-Garcia has been published in numerous journals including the Journal of the European Economic Association, Games and Economic Behavior and the Journal of Economic Behavior and Organization.

Prior to coming to the Rady School, Serra-Garcia was an assistant professor at the University of Munich. Serra-Garcia earned her Ph.D. and M.Sc. in Economics at Tilburg University. She earned a B.A. in Business Administration from the Universitat Pompeu Fabra, Barcelona.


"Hiding an Inconvenient Truth: Lies and Vagueness", with Eric van Damme and Jan Potters, Games and Economic Behavior 73 (2011), 244-261.

"Lying about What You Know or about What You Do?", with Eric van Damme and Jan Potters, Journal of the European Economic Association (2013) 11 (5), 1204-1229.

"Measuring Lying Aversion", with Uri Gneezy and Bettina Rockenbach, Journal of Economic Behavior and Organization (2013) 93, 293-300.

"Peer Effects in Risk Taking: Envy or Conformity?", with Amrei Lahno, Journal of Risk and Uncertainty (2015) 50, 73-95.

"Complexity and Biases: An Experimental Study", with Kenan Kalayci, forthcoming Experimental Economics.

Working Papers

"The Threat of Exclusion and Implicit Contracting," with Martin Brown (minor revision requested by Management Science)

"The Impact of Financial Education on Adolescents’ Intertemporal Choice," with Melanie Lührmann and Joachim Winter

"Motivated Self-Deception, Identity and Unethical Behavior" with Uri Gneezy, Silvia Saccardo and Roel van Veldhuizen.

"Toward an Understanding of the Giving Process: Deciding to Give versus Giving" with Jim Andreoni and Ann-Kathrin Koessler.