Contact InformationRady School of Management
Wells Fargo Hall, Room 4W116
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Innovation and commercialization
Information systems and software
Data analytics and business intelligence
Information in supply chains
Integration of Operations Management and Information Technology
Smart electronics and sensors
Big data and analytics
Technology-based Startups and Venture Capital
Technology and Innovation Strategy (MBA, EMBA)
Operations, Information Systems and Data Analysis (MBA, EMBA)
Professor of Innovation, Technology & Operations Management
Kevin’s research focuses on innovation diffusion in global environments, economic impacts of information technology on firms and industries, new technologies in healthcare, supply chain management, software competition, technology-enabled innovations and integration of online and offline channels.
His research has been published in the top academic journals such as Management Science, Information Systems Research, MIS Quarterly, and Marketing Science. He has held editorial positions at the top academic journals and co-chaired major conferences. He has been invited to give research seminars by more than 30 top universities. He also received several best paper awards in the field. He was awarded the prestigious CAREER Award by the US National Science Foundation for his research on digital transformation of enterprises. His work has been cited 6000 times by other scholars (Google Scholar).
He was the recipient of an MBA Teaching Award at the University of California and the Academic Achievement Award at Stanford University. Zhu received his Ph.D. from Stanford University.
The Financial Times ranked the Rady School of Management the 17th worldwide in Faculty Research and the 3rd in California after Stanford and Berkeley. Bloomberg Businessweek ranked the school first in intellectual capital.
Major Research Publications
“The Impact of Linguistic Styles on the Success Rate of Crowdfunding Campaigns: Evidence from Kickstarter,” by W. Wang, W. Chen, K. Zhu and H. Wang, Management Science (管理世界), forthcoming.
"Green Process Innovation and Financial Performance in Emerging Economies: Moderating Effects of Absorptive Capacity and Green Subsidies", forthcoming, IEEE Transactions on Engineering Management. [ Abstract ]
"Do Electronic Linkages Reduce the Bullwhip Effect? An Empirical Analysis of the U.S. Manufacturing Supply Chains." Y. Yao and K. Zhu, Information Systems Research, 2012, Vol. 23, No. 3, pp. 1042-1055. [Abstract] [ PDF ]
"Why Do Firms Adopt Innovations in Bandwagons? Evidence of Herd Behavior in Open Standards Adoption." International Journal of Technology Management, Vol. 59, No. 1, pp. 63-91, 2012. [Abstract]
"Information Technology in Supply Chains: The Value of IT-enabled Resources under Competition," S. Dong, S. Xu and K. Zhu, Information Systems Research, 2009, Vol. 20, No. 1, p. 18-32. [ Abstract ] [ PDF ]
"How Does Information Technology Shape Supply Chain Structure? Evidence on the Number of Suppliers," J. Dedrick, S. Xu, and K. Zhu, Journal of Management Information Systems, 2008, Vol. 25, No. 2, p. 41-72. [ Abstract ] [ PDF ]
"The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective," K. Zhu, K. Kraemer, and S. Xu, Management Science, 2006, Vol. 52, No. 10, p. 1557-1576. [ Abstract ] [ PDF ]
"Migration to Open-Standard Interorganizational Systems: Network Effects, Switching Costs, and Path Dependency," K. Zhu, K. Kraemer, V. Gurbaxani, and S. Xu, MIS Quarterly, 2006, August, Vol. 30, special issue on standards, p. 515-539. [ Abstract ] [ PDF ]
"Innovation diffusion in global contexts: determinants of post-adoption digital transformation of European companies." K. Zhu, S. Dong, S. Xu, and K. Kraemer, European Journal of Information Systems, 2006, Vol. 15, No. 6, p.601-616. [ Abstract ] [ PDF ]
"Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," K. Zhu and K. Kraemer, Information Systems Research, 2005, Vol. 16, No. 1, p. 61-84. [ Abstract ] [ PDF ]
"E-Commerce Metrics for Net-Enhanced Organizations: Assessing the Value of E-Commerce to Firm Performance in the Manufacturing Sector," K. Zhu and K. Kraemer, Information Systems Research, 2002, Vol. 13, No. 3, p. 275-295. [ Abstract ] [ PDF ]
Other Published Articles
"Strategic Exercise of Real Options: Investment Decisions in Technological Systems," K. Zhu and J. Weyant, Journal of Systems Science and Systems Engineering, 2003, Vol. 12, No. 3, p.257-278. [ Abstract ] [ PDF ]
"Using Real Options Analysis for Evaluating Uncertain Investments in Information Technology," P. Tallon, R. Kauffman, H. Lucas, A. Whinston, and K. Zhu, Communications of the AIS, 2002, Vol. 8, p. 136-167. [ PDF ]
"Economics of Digital Bundling: The Impacts of Digitization and Bundling on the Music Industry," K. Zhu and B. MacQuarrie, Communications of the ACM, 2003, Vol. 46, No. 9, p.264-270. [ Abstract ] [ PDF ]
"Internet-based Distribution of Digital Videos: The Economic Impacts of Digitization on the Motion Picture Industry," K. Zhu, Electronic Markets, 2001, Vol. 11, No. 4, p. 273-280. [ Abstract ] [ PDF ]
Books & Book Chapters
Zhu, K., "Information Transparency Hypothesis: Economic Implications of Information Transparency in Electronic Markets," in Advances in the Economics of Information Systems, K. Tomak (ed.), Idea Group Publishing, Hershey, PA, 2005, p. 15-42. [ Abstract ] [ PDF ]
Kraemer, K., J. Dedrick, N. Melville, and K. Zhu (eds.), Global E-Commerce: Impacts of National Environments and Policy, Cambridge University Press, Cambridge, UK, 2006. [view the book on Amazon]. [ PDF ]
Zhu, K., et al, "Global Convergence and Local Divergence in E-Commerce: Cross-Country Analyses," in Global E-Commerce: Impacts of National Environment and Policy, K. Kraemer, J. Dedrick, N. Melville, and K. Zhu (eds.), Cambridge University Press, 2006.
Zhu, K., et al., "What Drives E-Business Diffusion among Firms? Evidence from European Companies." in The European eBusiness Report, European Commission, p. 195-203, 2004.
Awards & Grants
CAREER Award (Faculty Early Career Development Award), U.S. National Science Foundation, 2005-2011.
Overseas Outstanding Scholar Award, National Science Foundation of China, 2008-2011.
U.S. National Science Foundation Grant on Information Technology, through the NSF Industry/University Cooperative Research Center-CRITO, 2000-06.
Research Grants Council (RGC) of Hong Kong, 2007-09 (Co-PI, with Sean Xu).
The World’s 17th Most Productive Scholar (out of 3,000 academics worldwide) in Information Systems, Communications of the Association for Information Systems (CAIS), Vol. 18, p. 296-328, 2006.
Best Paper Award, Intl. Conf. on Information Systems (ICIS), 2003, Seattle, WA. (out of 600 papers).
Best Paper Award, Intl. Conf. on Information Systems (ICIS), 2002, Barcelona, Spain (out of 526 papers).
Best Paper Award, Americas Conf. on Information Systems, 2004, New York, NY.
Single Investigator Innovation Grant, University of California Academic Senate Council on Research, Computing and Library Resources (CORCLR), 2004-05.
Academic Achievement Award, Stanford University, 1996.