MSBA Curriculum

The MSBA is a 50-unit, STEM designated degree program. The curriculum consists of four 4-unit core courses, two 1-unit core courses, and 32 units from a set of elective courses, as well as a mandatory Pre-term Orientation.

Required and Recommended Courses

Required Core Courses

  • MGTA 401: Professional Seminar, 1 units
  • MGTA 451: Business Analytics in Marketing, Finance, and Operations, 4 units
  • MGTA 452: Collecting and Analyzing Large Data, 4 units
  • MGTA 453: Business Analytics, 4 units
  • MGTA 454: Business Analytics Capstone Project, 2 units

Elective Courses

List A (a minimum of 20 units required):

  • MGTA 455: Customer Analytics, 4 units
  • MGTA 456: Supply Chain Analytics, 4 units
  • MGTA 457: Business Intelligence Systems; 2 units
  • MGTA 458: Experiments in Firms, 4 units
  • MGTA 459: Managerial Judgment and Decision Making, 4 units
  • MGTA 460: Business Analytics Project Management, 2 units
  • Additional courses may become available

List B (up to 12 units permitted):

  • MGT 422: Creativity and Innovation, 4 units
  • MGT 451: Technology and Innovation Strategy, 4 units
  • MGT 475: Research for Marketing Decisions, 4 units
  • MGT 477: Consumer Behavior, 4 units
  • MGT 479: Pricing, 4 units
  • MGT 481: Social Media Marketing, 4 units
  • MGTF 406: Behavioral Finance, 4 units
  • MGTF 405: Business Forecasting, 4 units
  • Additional courses may become available

Capstone Project

  • MGTA 454: Business Analytics capstone project, 4 units

Students will pursue their capstone experience as part of a team to solve problems companies are facing. Each team will work as external consultants on a project to create value for a client company.

Performance on the capstone project will be used as a primary measure of a student’s learning in the MSBA Program. Each student will be evaluated based on his/her grasp of the course material and his/her ability to apply the course material to the capstone project. Satisfactory completion of the Capstone Project is required to obtain the MSBA degree.

Each student must successfully pass a comprehensive examination. This examination includes (i) a formal presentation of the capstone project, (ii) a written report, and (iii) an individual oral examination. The capstone project will require students to complete a project that solves a business problem for a real-world client and document their work in a written report.

Pre-term Orientation

Rady organizes a mandatory Pre-term Orientation for all incoming students. During this time, students will attend workshops about academic requirements, career services, and graduate student life, as well as refresher and introduction courses on various topics relating to the MS Business Analytics program, such as R and Statistics. Attendance is mandatory and exact dates will be posted approximately 1-2 quarters before Fall admission.

MSBA 2016-17 Sample Schedule – 12 months, 50 Units

Pre-Term Orientation

Required intensive orientation program preparing students for the rigorous Rady MSBA curriculum

Summer Session II

MGTA 451 Business Analytics in Marketing, Finance, and Operations (4 units)
MGTA 460 Business Analytics Project Management (2 units)

Fall Quarter

MGTA 452 Collecting and Analyzing Large Data (4 units)
MGTA 453 Business Analytics (4 units)
MGTA 459 Managerial Judgment and Decision Making (4 units)
MGTA 401 Professional Seminar (1 unit)

Winter Quarter

MGTA 455 Customer Analytics (4 units)
MGTA 456 Supply Chain Analytics (4 units)


MGTA 405 Business Forecasting (4 units)
MGT 451 Technology and Innovation Strategy (4 units)

Spring Quarter

MGT 457 Business Intelligence Systems (2 units)
MGT 458 Experiments in Firms (4 units)
MGTA 454a Business Analytics Capstone Project (2 units)
MGTA 401 Professional Seminar (1 unit)


Tentative Big Data Technology and Business Applications (2 units)
Tentative Digital Marketing Analytics (4 units)
MGTA 406 Behavioral Finance (4 units)
MGTA 422 Creativity and Innovation (4 units)
MGTA 477 Consumer Behavior (4 units)
MGTA 479 Pricing (4 units)

Summer Session II

MGTA 454b Business Analytics Capstone Project (2 units)


Tentative Fraud Analytics (4 units)

*Courses in bold are required in 2016-17