MSBA Faculty

On Amir

Professor On Amir

Professor On Amir's research focuses on understanding and testing processes underlying decision making and applying them to marketing strategy and tactics, in the areas of pricing and promotion strategies, decision making under risk and uncertainty, and preference...

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dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.

Terry August

Professor Terry August

Professor August’s research examines how business can improve decision making in the healthcare, entertainment and software industries. He analyzes data to improve capacity management and scheduling in healthcare clinics. He also couples...

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economic models with film data to determine better DVD and VOD release strategies that improve profitability for studios. Lastly, he has a significant stream of research on cybersecurity where he builds analytical models that help predict how to achieve better security outcomes for consumers, businesses and society.

Joseph Engelberg

Professor Joseph Engelberg

Professor Engelberg's research focuses on the ways agents in financial markets process information and the ways information is diffused in financial markets. He uses big data to measure and examine important objects in behavioral finance, such as investor attention...

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and investor sentiment, as well as channels of information diffusion, such as financial media and social networks.

Sanjiv Erat

Professor Sanjiv Erat

Professor Erat's research interests include new product development and technology management. Erat received his Ph.D. in operations management from Georgia Institute of Technology.

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Earlier in his career, Erat spent time as a software design engineer for Microsoft and Texas Instruments.

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Uri Gneezy

Professor Uri Gneezy

As a researcher, Professor Gneezy's focus is on putting behavioral economics to work in the real world, where theory can meet application. Gneezy is looking for basic research as well as more applied approaches to such topics as incentives-based interventions to increase... 

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good habits and decrease bad ones, Pay-What-You-Want pricing, and the detrimental effects of small and large incentives. In addition to the traditional laboratory and field studies, he currently works with several firms, conducting experiments in which he is using basic findings from behavioral economics to help companies achieve their traditional goals in non-traditional ways.

Gneezy recently coauthored a book with John List ("The Why Axis") in which they discuss field experiments that study how to implement behavioral economics insights in the "real world." To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis, they take us along for the ride, and present behavioral economics lessons with big payoffs.

Karsten Hansen

Professor Karsten Hansen

Professor Hansen's primary research interests are centered on developing, analyzing and testing theories of household/customer behavior and the implications for retail strategy and competition using data collected by firms. 

Wendy Liu

Professor Wendy Liu

Professor Liu specializes in judgment and decision making, focusing on the cognitive and emotional basis of consumer choice, social interactions, and well-being. Her recent research topics include self-control decisions, risky choices, the emotion of anger, and prosocial behavior.

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Professor Liu received her Ph.D. in marketing from the Stanford Graduate School of Business. Before joining Rady, she was an assistant professor of marketing at the UCLA Anderson School of Management. At Rady, she teaches Consumer Behavior to MBA students.

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Vish Krishnan

Vish Krishnan

Vish Krishnan's research is focused on science and technology-driven innovation and sustainable growth, new product design and development, project and operations management, and IT-enabled productivity improvements.

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He is the Sheryl and Harvey White Endowed Chair, Innovation, Technology & Operations and has been invited to serve in editorial positions at Management Science, M&SOM, POMS, IEEE-EM and other journals, quoted in national publications, and received the prestigious distinguished fellow award from the POMS College of Innovation & Technology Management.

Craig R. M. McKenzie

Professor Craig R. M. McKenzie

Professor McKenzie's interests revolve around inference, uncertainty and choice. Most of his recent research explains errors people purportedly make in the laboratory by adopting a different (usually Bayesian) normative approach to the task...

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of interest and taking into account the typical structure of the natural environment. He argues that many errors are the result of people behaving as (qualitative) Bayesians who make reasonable assumptions about task parameters that reflect how the world usually works.

McKenzie has won research awards from the National Science Foundation, the Operations Research Society of America and the Society for Judgment and Decision Making. He earned his Ph.D. in psychology in 1994 from the University of Chicago.

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Vincent Nijs

Professor Vincent Nijs

Professor Nijs uses large datasets to estimate the impact of marketing actions on suppliers, wholesalers, retailers, and consumers. Recent studies examined the impact of Wal-Mart market entry, the category and brand-level effects of promotions and advertising, the...

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extent of competitive retaliation, the costs and benefits of category captains, pass-through of trade-promotions, and the implications of inertia in marketing decisions. 

Yuval Rottenstreich

Professor Yuval Rottenstreich

Professor Rottenstreich has been published in numerous journals including Psychological Review, Psychological Science, Management Science and the Journal of Consumer Research. He is a Department Editor of Management Science’s: Judgment and...

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Decision Making and is on the editorial board of both Organizational Behavior and Human Decision Processes and the Journal of Behavioral Decision Making.

Rottenstreich comes to the Rady School from the Stern School of Business at New York University, where he was a professor of Management. Rottenstreich earned a Ph.D. in Psychology from Stanford University and an A.B. in Economics and Psychology from the University of Pennsylvania.

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David Schkade

Professor David Schkade

Professor David Schkade studies how managers, policy makers and the general public use information to make judgments and decisions. His research has examined decision making in a wide range of practical situations, including environmental valuation, organ donation, financial...

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retirement planning, legal verdicts by judges and juries, sales forecasts, cost benefit analysis of regulations and statutes, and assessment of individual and social well being. He has extensive experience in using this knowledge to bridge the gap of understanding that key stakeholders often have about large data sets and complex analytical methods.

Hyoduk Shin

Professor Vincent Nijs

Professor Shin's research interests include studying the relationship between demand forecasting and information sharing in the supply chain.

Allan Timmermann

Professor Vincent Nijs

Professor Timmermann uses a mix of theory, data and econometric techniques to understand the behavior of prices and expectations in financial markets. His objective is to understand what determines the movement of security prices and to use this in managing risk, forming portfolios and forecasting future price movements.

Rossen Valkanov

Rossen Valkanov

Rossen Valkanov is a member of many professional organizations including the American Finance Association, the American Economic Association, the Econometric Society and the Bachelier Society. In 1999, he became an assistant professor of finance at

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UCLA's Anderson School of Management where he remained until his appointment at UC San Diego. From 2001 to present he teaches empirical finance at the University of California, Berkeley's Haas School of Management, in the master's program in financial engineering. Valkanov received his Ph.D. in economics from Princeton University.

Kenneth C. Wilbur

Kenneth C. Wilbur

Kenneth C. Wilbur produces original, practical research at the intersection of advertising, media and technology. His research has been supported by the FCC, Google, Kantar, P&G, WPP, and Yahoo, among others.

Kevin Zhu

Kevin Zhu

Professor Zhu has done significant amount of work on empirical research around technology adoption and innovation diffusion. His current work focuses on big data from user generated content such as online product reviews, online communities and social media. He generates insights...

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from data analytics and applies to open innovation, e-commerce, operations, and healthcare. He also works on software, databases, and computer systems to enable big data analytics.