Rady School of Management
Otterson Hall Hall, Room 3S154
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Phone: (858) 8220314
Fax: (858) 5340744
Research AreasProduct co-development
New product development
Erat's research interests include new product development and technology management.
Prior to joining the Rady School, Erat taught operations management to undergraduates at Georgia Tech. He received his Ph.D. in operations management from Georgia Institute of Technology. Earlier in his career, Erat spent time as a software design engineer for Microsoft and Texas Instruments.
Erat, S., and S. Kavadias (2006) “Introduction of New Technologies to Competing Industrial Customers,” 52(11), Management Science, pp. 1675-1688.
Erat, S., and S. Kavadias (2008) “Sequential Testing of Product Designs: Implications for Learning,” 54(5), Management Science, pp. 956-968.
Erat, S, and V. Krishnan (2012) "Managing Delegated Search over Design Spaces" 58(3), Management Science pp. 606-623.
Erat, S, and U. Gneezy (2012) "White Lies" 58(4), Management Science pp. 723-733.
Erat, S, and S. Bhaskaran (2011) "Consumer Mental Accounting: Implications to Selling Base-products and Addons" Forthcoming Marketing Science
Erat, S. and S. Kavadias., and C. Gaimon (2012) "The pitfalls of subsystem (over-)integration Forthcoming Management Science"
Erat, S. (2011). "Sorting in the Market for Collaboration: The Role of Sharing Rules"