Rady School of Management
Otterson Hall, Room 3S144
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Phone: (858) 8221991
Fax: (858) 5340745
New Product Development
Science & Technology
Industry AreasLife Sciences
Krishnan's research is focused on science and technology-driven innovation and sustainable growth, new product design and development, project and operations management, and IT-enabled productivity improvements.
He is the Sheryl and Harvey White Endowed Chair, Innovation, Technology & Operations and has been invited to serve in editorial positions at Management Science, M&SOM, POMS, IEEE-EM and other journals, quoted in national publications, and received the prestigious distinguished fellow award from the POMS College of Innovation & Technology Management.
After receiving his doctorate from the Massachusetts Institute of Technology, Krishnan served as a professor and IC2 senior research fellow at the University of Texas at Austin before joining the Rady School as one of the founding faculty. He is the recipient of several teaching and research awards, including the Most Valuable Professor award in the FlexWeekend MBA program in 2009 and 2012. Krishnan teaches executive programs on Technological Innovation and Growth, Project Management, and Product Marketing and Management.
Professor Krishnan is working to advance the Rady School’s signature core curriculum course, Lab to Market, which fosters new products and ventures from California’s vast scientific and intellectual property assets.
Managing Projects with Present-Biased Agents (with K. Ramachandran and Y. Wu).
Distributed Development and Product Line Decision Making (with R. Bala and W. Zhu).
Designing Product Lines with Higher Aggregate Environmental Quality (with Paul Lacourbe).
Wu, Yaozhong, K. Ramachandran, and V. Krishnan, “Managing Cost Salience and Procrastination in Projects: Compensation and Team Composition”, Production and Operations Management, Forthcoming, April 2013.
V. Krishnan, "Operations Management Opportunities in Technology Commercialization and Entrepreneurship”, Production and Operations Management, Forthcoming, March 2013 (Published online).
Bardhan, I. V. Krishnan, and S. Lin, "Team Dispersion, Information Technology, and Project Performance", Production and Operations Management, Forthcoming, August 2012 (Published online).
Krishnan, V. and K. Ramachandran, "Integrated Product Architecture and Pricing for Managing Sequential Innovation", Management Science, Aug 2011.
Bhaskaran, S. and V. Krishnan, "Effort, Revenue, and Cost-Sharing in Contractual New Product Development", Management Science, Vol. 55, (7), July 2009, 1152-1169.
Ramachandran, K. and V. Krishnan, “Design Architecture and Introduction Timing for Rapidly Improving Industrial Products,” Manufacturing and Service Operations Management, Winter 2008 vol. 10 no. 1149-171.
Bardhan, I. V. Krishnan and S. Lin, "Project Performance and the Enabling Role of Information Technology: An Exploratory Study on the Role of Alignment," Manufacturing and Service Operations Management, Vol. 9, No. 3, (2007).
Krishnan, V. and W. Zhu, “Designing a Family of Development-Intensive Products,” Management Science, Vol. 52, No. 6, (June 2006 Lead article) pp 813-825.
Krishnan, V. and C. Loch, "A Retrospective Look at Production and Operations Management Articles on New Product Development," Production and Operations Management, Vol. 14, Issue 4, (2005), 433-441.
Krishnan, V. and C. Loch, "Introduction to the Special issue: Management of Product Innovation," Production and Operations Management, Editorial Article, 2005.
Sawhney, M., S. Balasubramanian and V. Krishnan, “Creating Growth with Services,” Sloan Management Review, Vol. 45, No. 2, (Winter 2004), 34-43.
Krishnan, V. and S. Bhattacharya, “Technology Selection and Commitment: The Role of Uncertainty and Design Flexibility,” Management Science, Vol. 48, No. 3, (March 2002), 313-327.
Bhattacharya, S., V. Krishnan, and V. Mahajan, “Capturing the Effect of Technology Improvements on Product Positioning and Introduction Sequence Decision Making,” European Journal of Operations Research, Vol. 149, (2003) 102-130.
Krishnan, V. and S. Gupta, “Appropriateness and Impact of Platform-Based Product Development,” Management Science, Vol. 47, No. 1, (January 2001), 52-68.
Krishnan, V. and K. Ulrich, “Product Development Decisions: A Review of the Literature,” Management Science, Vol. 47, No. 1, (January 2001), 1-21.
Gupta, S. and V. Krishnan, “Integrated Component and Supplier Selection For a Product Family,” Production and Operations Management, Vol. 8, No. 2, (1999), 163-181.
Krishnan, V., R. Singh, and D. Tirupati, “A Model-Based Approach For Developing a Family of Technology-Based Products,” INFORMS Journal on Manufacturing and Service Operations Management, Vol. 1, No. 2, (1999), 132-156.
Krishnan, V., “Modeling Ordered Decision Making in Product Development,” European Journal of Operations Research, Vol. 111, No. 2, (December 1998), 351-368.
Bhattacharya, S., V. Krishnan, and V. Mahajan, “Managing New Product Definition in Highly Dynamic Environments,” Management Science, Vol. 44, No. 11, (Nov. 1998 Part 2 of 2), S50-S64.
Gupta, S. and V. Krishnan, “Product Family-Based Assembly Sequence Design Methodology,” IIE Transactions, 30, (1998), 933-945.
Krishnan, V., S. D. Eppinger, and D. E. Whitney, “Simplifying Iterations in Cross-Functional Design Decision Making,” ASME Journal of Mechanical Design, vol. 119, (No. 4, December 1997), 485-493.
Krishnan, V., S. D. Eppinger, and D. E. Whitney, “A Model-Based Framework for Overlapping Product Development Activities,” Management Science, vol. 43, (No. 4 April 1997), 437-451.
Kalyanaram, G. and V. Krishnan, “Deliberate Product Definition: Customizing the Product Definition Process,” Journal of Marketing Research, April 1997, Vol. XXXIV, 276.
Krishnan, V., “Managing the Simultaneous Execution of Coupled Tasks in Concurrent Product Development,” IEEE Transactions on Engineering Management, Vol. 43, No. 2, May 1996, 210-217.
Krishnan, V., S. D. Eppinger, and D. E. Whitney, “Accelerating Product Development by the Exchange of Preliminary Information,” ASME Journal of Mechanical Design, vol. 117, (December 1995), 491-498.