Ashley Van Zeeland, Ph.D., MBA
Current Position: Co-Founder and Chief Executive Officer, Cypher Genomics
Ashley’s Rady Experience
My company, Cypher Genomics, spun out of technology developed during my time at the Scripps Translational Science Institute and the business model I developed during the Lab to Market course series at Rady. Lab to Market really taught me the importance of going out to the customer and trying to understand what the customer wants and needs. As a scientific founder, one thing that we struggle with, especially when we have a great technology, is getting so focused on the technology that we forget the importance of speaking to the customer and understanding their needs. Having had the experience of advisors who have built companies before really helps me to remember the bigger picture and keeps me from falling too far into that trap.
In 2013, I was chosen as a "Young Influential" by the San Diego Daily Transcript for my work at Cypher Genomics. The recognition is awarded to San Diego's young entrepreneurs and successful business leaders. It was truly an honor, and I know that it was made possible partially by the experience and connections I gained through Rady. I hope to make a continued impact on this city for years to come.