Market Research for Pricing Decisions

Explore the various methodologies and cutting edge analyses used to optimize price.


May 16, 2018
8:00 a.m. – 12:00 p.m.


Includes tuition, course materials, parking and breakfast.


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About the Program

Pricing decisions are at the same time the easiest to make and hardest to make right. In this module we explore the various methodologies and cutting edge analyses used to optimize price. Using insights from both economics and psychology, we then explore the impact of different pricing schemes and revenue models, as well as the impact of changes to existing pricing strategies.

Who Should Attend

This course is appropriate for managers with oversight of pricing strategies and revenue models, as well as those who engage in market research to support such decisions.


Dr. On Amir is a faculty member at the Rady School of Management. His research focuses on using psychological and economic principles to identify successful strategies in different market settings. He investigates different customer decision-making mechanisms and their influences on pricing and promotion strategies, on decision making under risk and uncertainty, and on preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.

Amir has received several research awards from the Marketing Science Institute and from the Robert Woods Johnson Foundation. Prior to coming to UC San Diego, he was an assistant professor of marketing at Yale University. Amir received his Ph.D. in management science and marketing from MIT’s Sloan School of Management in 2003.