M.S. in Business Analytics Curriculum

A STEM Designated Masters

The MSBA is a 50-unit, STEM designated degree program. The curriculum consists of four 4-unit core courses, two 1-unit core courses, and 32 units from a set of elective courses, as well as a mandatory Pre-term Orientation.

Required Core Courses

  • MGTA 401: Professional Seminar, 1 units
  • MGTA 451: Business Analytics in Marketing, Finance, and Operations, 4 units
  • MGTA 452: Collecting and Analyzing Large Data, 4 units
  • MGTA 453: Business Analytics, 4 units
  • MGTA 454: Business Analytics Capstone Project (2 or 4)

Elective Courses

List A (a minimum of 20 units required):

  • MGTA 455: Customer Analytics, 4 units
  • MGTA 456: Supply Chain Analytics, 4 units
  • MGTA 457: Business Intelligence Systems; 2 units
  • MGTA 458: Experiments in Firms, 4 units
  • MGTA 459: Managerial Judgment and Decision Making, 4 units
  • MGTA 460: Business Analytics Project Management, 2 units
  • Additional courses may become available

List B (up to 12 units permitted):

  • MGT 422: Creativity and Innovation, 4 units
  • MGT 451: Technology and Innovation Strategy, 4 units
  • MGT 475: Research for Marketing Decisions, 4 units
  • MGT 477: Consumer Behavior, 4 units
  • MGT 479: Pricing, 4 units
  • MGTF 405: Business Forecasting, 4 units
  • MGTF 406: Behavioral Finance, 4 units
  • Additional courses may become available

Capstone Project

  • MGTA 454: Business Analytics Capstone Project (2 or 4)

Students will pursue their capstone experience as part of a team to solve problems companies are facing. Each team will work as external consultants on a project to create value for a client company.

Performance on the capstone project will be used as a primary measure of a student’s learning in the MSBA Program. Each student will be evaluated based on his/her grasp of the course material and his/her ability to apply the course material to the capstone project. Satisfactory completion of the Capstone Project is required to obtain the MSBA degree.

Each student must successfully pass a comprehensive examination. This examination includes (i) a formal presentation of the capstone project, (ii) a written report, and (iii) an individual oral examination. The capstone project will require students to complete a project that solves a business problem for a real-world client and document their work in a written report.

Sample Capstone Companies

  • Cisco
  • DIRECTavenue
  • Hewlett Packard
  • Rady Children’s Hospital
  • Thermo Fisher
  • ViaSat

Sample Capstone Projects

  • Customer Name Matching
  • Data Driven Leadership Dashboard
  • Email Marketing Efficiency
  • Latent factor analysis of digital media audience
  • Micro Market Competitive Risk Engine
  • Optimization of Return on Investment for Television Media Investments

Pre-term Orientation

Rady organizes a mandatory Pre-term Orientation for all incoming students. During this time, students will attend workshops about academic requirements, career services, and graduate student life, as well as refresher and introduction courses on various topics relating to the MS Business Analytics program, such as R and Statistics. Attendance is mandatory and exact dates will be posted approximately 1-2 quarters before admission.

Detailed Course Descriptions

MGTA 401. Professional Seminar (1)

Discussion series where domain experts and business leaders present up-to-date research, discuss legal, privacy, and ethical issues, and provide professional skills development. S/U grades only. May be taken for credit two times. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 451. Business Analytics in Marketing, Finance, and Operations (4)

Business analytics projects should strive to create substantial value to an organization by solving impactful business problems. In this class, students will learn to identify business opportunities in the substantive areas of marketing, finance, and operations. Prerequisites: restricted to master’s of business analytics students or with department and instructor approval.

MGTA 452. Collecting and Analyzing Large Data (4)

This course aims to provide students with an introduction to data analytics in R where the emphasis is more on business “data” than “analytics.” The emphasis is on collecting, handling, manipulating, and summarizing large data sets. Case studies are used throughout the course. Prerequisites: MGTA 451 and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 453. Business Analytics (4)

This course is designed to help a business manager to use data to make good decisions in complex decision-making situations. Several analytical and econometric methods will be covered including decision analysis, regression analysis, optimization, and simulation. Prerequisites: MGTA 451 and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 454. Business Analytics Capstone Project (2 or 4)

Students will pursue their capstone experience as part of a team to solve practical business problems faced by companies. Each team will work as external consultants on a project to create value for a client company. May be taken for credit two times for a maximum of four units. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 455. Customer Analytics (4)

Many firms have extensive information about customers’ choices and how they react to marketing campaigns, but few have the expertise to efficiently act on such information. In this course, students will learn a scientific approach to marketing with hands-on use of technologies such as databases, analytics, and computing systems to collect, analyze, and act on customer information. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 456. Supply Chain Analytics (4)

This course focuses on improving the performance of production and service operations, as well as supply chains, through the combination of data and analytical tools including statistics, forecasting, and optimization. Students will learn to employ analytics in capacity and distribution facility planning and contracting; how to determine data collection requirements for dynamic management of inventory levels; and how to improve revenue management under demand learning. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 457. Business Intelligence Systems (2)

A decision support system consists of decision model, data, and user interface. This course covers the R and Shiny programming and design skills to develop a DSS that addresses a manager’s decision-making needs. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 458. Experiments in Firms (4)

Students will learn to design and run experiments to guide policy and business decisions. They will learn to distinguish between a correlation and a causal effect and also to critically evaluate causal claims based on nonexperimental data. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 459. Managerial Judgment and Decision-Making (4)

Decision making is difficult with scarce resources, inexact information, and conflicting stakeholder agendas (i.e., most of the time). Students will use advanced behavioral research to gain a competitive advantage, by improving their decisions and their understanding of how others decide. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 460. Business Analytics Project Management (2)

Many projects fail to produce valuable results, are over budget, or not finished on time. This course will teach students how to set and manage goals and expectations of the team and of the executive sponsors for business analytics projects. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGT 422. Creativity and Innovation (4)

This course focuses on fostering and maintaining creativity in entrepreneurial ventures and in general management more broadly. Reading materials, cases, classroom, and home exercises will help students understand and be able to use creativity in their own working lives. Students may not earn credit for both MGT 422 and MGT 222. They are course equivalents. Prerequisites: admission to MBA program or consent of instructor.

MGT 451. Technology and Innovation Strategy (4)

Outlines tools for formulating and evaluating technology strategy, including an introduction to the economics of technical change, models of technological evolution, and models of organizational dynamics and innovation. Provides an understanding of how technology firms gain and sustain competitive advantage. Students may not earn credit for both MGT 451 and MGT 271. They are course equivalents. Prerequisites: admission to MBA program or consent of instructor.

MGT 475. Research for Marketing Decisions (4)

Methods and applications of qualitative and quantitative marketing research to solve substantive marketing problems. Emphasis on integrating problem formulation, research design, questionnaire construction, and sampling to yield the most valuable information, and on the proper use of statistical methods. Students may not earn credit for both MGT 475 and MGT 202. They are course equivalents. Prerequisites: admission to MBA program or consent of instructor.

MGT 477. Consumer Behavior (4)

The course identifies the factors that influence the selection and usage of products and services. Students will be introduced to problems/decisions that include evaluating behavior; understanding the consumers’ decision process, and strategies to create desirable consumer behavior. Students may not earn credit for both MGT 477 and MGT 203. They are course equivalents. Prerequisites: admission to MBA program or consent of instructor.

MGT 479. Pricing (4)

This class covers issues in pricing decisions. The main emphasis will be on the data and tools required to make successful profitable pricing decisions. Students may not earn credit for both MGT 479 and MGT 205. They are course equivalents. Prerequisites: MGT 407, admission to the MBA program, or consent of instructor.

MGTF 405. Business Forecasting (4)

Introduction to state-of-the-art forecasting methods in finance. Students will learn to estimate forecasting models based on past values of the predicted variable(s), surveys, market information, and other economic data. Participants will become critical consumers of forecasts reported in the media. Letter grades only. Prerequisites: restricted to master of finance program, MBA program, or by consent of instructor.

MGTF 406. Behavioral Finance (4)

Develop theories of behavior motivated by psychology to describe various features of financial markets. Examine how the insights from behavioral finance complement the traditional paradigm and shed light on investors’ trading patterns, the behavior of asset prices, and corporate finance. Letter grades only. Prerequisites: MGTF 402; restricted to master of finance program, MBA program, or by consent of instructor.