Lauren Lindner, MBA
Trade & Investment Manager, World Trade Center San Diego
Sometimes you need a change of scenery.
After moving up the ladder at a few marketing agencies, Lauren Linder (MBA ’15) knew it was time for an adjustment. Her curiosity for the business world led her to the Rady School of Management.
“Rady was the catalyst that started it all.”
“I came to Rady with a heavy marketing background, but I knew I wanted to make the switch into technology and innovation,” Lindner said. “I was interested in these fields, but didn’t know where to begin. Rady was the catalyst that started it all.”
San Diego’s booming markets in her desired fields set the stage for what she refers to as one of the best decisions she’s ever made.
Her business, analytical and technical skills translated into a stellar job opportunity post-graduation as the trade and investment manager of the San Diego World Trade Center.
“The World Trade Center is a group embedded within the San Diego Regional Economic Development Corporation - a nonprofit that helps stimulate economic development in San Diego,” she said. “We have several different programming streams and I focus on foreign direct investments, so money from overseas coming into San Diego, as well as local San Diego companies actually exporting.”
Lindner credits her time at the Rady School for helping her take her career to the next level.
“My Rady School experience helped me think about startups and how to scale them, how to work with innovation, and how to take these nascent ideas and make them relevant, revenue-generating businesses – not just ideas in a lab.”
Lindner also found the international aspects of the Rady School beneficial to her career.
“I learned so many interesting things from my classmates and professors who are from all around the world,” she said. “My perspectives were challenged, and I learned how businesses operate across the globe. It’s definitely helped me in my current position.”