Rady Business Journal

The Rady Business Journal is a culmination of the entrepreneurial spirit and the academic acumen of the Rady School of Management at UC San Diego; it was created to provide insights into the rapidly changing business world.

The journal showcases the school’s leading management research and experience in driving innovative products to the market. This issue presents these distinctions in articles written by MBA candidates and alumni, seasoned academics and a Nobel laureate.

We hope you find the journal to be of great value in the topics and insights presented. For further information about the Rady Journal, including advertising in future publications, please contact rbj@rady.ucsd.edu.

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