- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-103
Sound marketing is one of the keystones of business’s success and students will study the marketing department and its role within a business organization. They will also examine how to define markets for products and services, how to segment these markets, how to target critical customers within various segments and what strategies can be used to position particular products or services within segments. The critical role of pricing will covered as will market research, product management, advertising/promotion, selling, distribution, and customer support. The importance and methods for meeting customer needs, particularly in the era of e-commerce will also be covered.
Prerequisite: Upper Division Standing
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-112
To be a successful business leader in the 21st Century will require a sound understanding of global business strategy. This course will examine the traditional roles of multinationals, how new global possibilities have led to emerging business and organizational structures, and what ever increasing global competition will mean to the business. Equally important, students will be exposed to the complexities of evolving economic, social and political forces affecting global firms. Considering various future scenarios, they will develop plans and strategies for strategic business growth considering organizational structure, market strategies, required competencies, and competitive positioning.
Prerequisite: Upper Division Standing, MGT-103 and MGT-181
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-121A
Utilizing lectures, readings, case studies, guest speakers and team projects, students will learn how to screen good ideas for good opportunities by examining market needs, the competitive environment, a go-to-market strategy and the management team. Students, working from team derived product/service ideas, will learn how to research potential markets, customers, partners and competitors. Critical considerations such as pricing versus attributes, alternative distribution channels, and how to gain unfair advantage will also be covered. Finally, they will also learn how to communicate, both orally and in written form, their ideas and their market research in an executive summary.
Prerequisite: Upper Division Standing
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-121B
This is a second of a two course series where students grapple with the concerns of intellectual property protection, the financing needs of their projects, investment sources, operational planning, financial forecasting, key employee recruitment, business valuation and harvesting possibilities. They will learn what goes into a professional business plan that they will be required to produce. Lectures, readings and case studies will be augmented with guest speakers and team based decision making. As part of the final, student teams will present their business ideas to a panel of experts.
Prerequisite: Upper Division Standing, MGT-121A or MGT-111
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-164
Today”s dynamic business environment presents a number of organizational challenges- personal, interpersonal and cultural. Students will study alternative organizational structures, their stakeholders and corporate cultures and their use in meeting various strategic priorities facing a company. This course provides students with insights into motivational factors, communications networks, organizational cultures and alternative leadership styles. The concept of change management and its challenges is also studied along with power and influence.
Prerequisite: Upper Division Standing
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-166
This course covers a wide range of ethical issues both from the general area of proper behavior of managers and executives of large and small organizations as well as the wide range of specific issues with certain product and service areas from biotechnology research to philanthropic endeavors. The subject of what responsibility organizations have to the social and environmental interests of the community is also covered in some detail. Students will learn how to think creatively and conduct full cycle analysis for environmentally sensitive issues such as recycling and alternative fuels.
Prerequisite: Upper Division Standing
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-172
This course covers both the process aspects of project management—planning, scheduling methods, milestone setting, resource allocation, budgeting, and risk mitigation—as well as the human capital management imperatives—communication, feedback, team work and leadership. Project portfolio management theory and practice will be covered as well as R&D road mapping. Also considered will be the requirements for effectively working across functional and organizational
Prerequisite: Upper Division Standing
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-174
The decline of manufacturing activities in the United States and the corresponding increase in international contract manufacturing brings greater emphasis to the importance of sound Supply Chain Management and its impact on shareholder value. This includes how operational excellence leads to customer satisfaction. Lectures, readings, guest speakers and class discussion will teach students the concepts of supply and demand, logistics and operational organizations as well as methods of manufacturing planning, inventory control, vendor development, and quality control. Innovative approaches to introducing new product introductions will also be covered.
Prerequisite: Upper Division Standing
- 2009 Spring
- 2009 Winter
- 2008 Fall
MGT-181
This course examines the financial issues associated with a broad range of organizations. It reviews the process of raising capital from several perspectives including: donations, bootstrapping, angel investing, debt financing and equity financing. Topics include assessing and responding to the mindset of various kinds of investors, identifying sources of and ways to structure debt financing for growing firms, and deal structures for venture capital financing. Students will learn how to read financial statements and do financial statement analysis, recognize the importance of cash flow management, and understand how to value a company.
Prerequisite: Upper Division Standing
