Prerequisites: Upper Division Standing
Sound marketing is one of the keystones of business’s success and students will study the marketing department and its role within a business organization. They will also examine how to define markets for products and services, how to segment these markets, how to target critical customers within various segments and what strategies can be used to position particular products or services within segments. The critical role of pricing will covered as will market research, product management, advertising/promotion, selling, distribution, and customer support. The importance and methods for meeting customer needs, particularly in the era of e-commerce will also be covered.