
Rachel Gershon
Assistant Professor of Marketing

- Profile
- Publications
- Research Areas
Profile
Publications
Fridman, Ariel, Rachel Gershon, and Ayelet Gneezy (2022) “Increased Generosity under COVID-19 Threat.” Scientific Reports.
Fridman, Ariel, Rachel Gershon, and Ayelet Gneezy (2021). “COVID-19 and Vaccine Hesitancy: A Longitudinal Study.” Plos One.
Gershon, Rachel, Cynthia Cryder, and Leslie K. John, (2020). “Why Prosocial Incentives Work: Reputational Benefits versus Action Costs.” Journal of Marketing Research.
Gershon, Rachel and Rosanna K. Smith (2020). “Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity.” Journal of Personality and Social Psychology.
Gershon, Rachel and Cynthia Cryder (2018). “Goods Donations Increase Charitable Credit for Low-Warmth Donors,” Journal of Consumer Research.
Research Areas
Referrals
Incentives
Prosocial Behavior
Corporate Social Responsibility