November 1, 2018
8:00am – 12:00pm
Registration fee includes tuition, course materials, parking and breakfast.
This class is part of the Marketing & Strategy Certificate.
About the Program
Looking for a new more effective, faster, and easier method for selling your products or services?
If you are in professional outside sales, an entrepreneur, or in marketing…this course is for you!
There is an often overlooked “Secret” to professional selling--the quickest way to speed up your Sales Cycles is to “Fast Track” your prospect’s Buying Journey.
Whether you need to influence others to adopt your ideas or buy your products, this course will provide you with a powerful “Buyer’s Mind” blueprint to accelerate your prospect’s Buying Journey and trigger Buying Behaviors that accelerate your Sales Cycles!
You will dig deep into the psychology of buying and selling, learn the phases that a prospect’s mind must pass through to adopt your ideas, and create a strategic acceleration plan that will help you sell your products and services faster than your competition can sell theirs!
In this interactive workshop, participants will learn to:
- Maximize their prospect’s mental Buying Journey to accelerate the sales process.
- Engineer the first five phases to accelerate customer acquisition before a Sales Call.
- Engineer the remaining four phases to retain and leverage their best customers.
- Avoid the hidden progression that undermines all buying decisions.
- Optimize the seven concepts that prospects really “Buy” by “Pre-Selling” them.
- Uncover the Five Psychological Drivers of Adoption that trigger buying behavior.
- Avoid the most common pitfalls responsible for sales “Stalls.”
- Identify their most effective “Sales Accelerators” and avoid their most destructive “Sales Decelerators.”
Participants will use the revolutionary new Adoption Curve Model to:
- Create an enticing, rewarding and accelerated Buying Journey for their prospects.
- Accelerate their Sales Cycles.
- Develop powerful influence strategies for both within and outside of their Sales Calls .
- Drive their customer’s most desirable buying behaviors.
- Leverage key buying decisions in their favor.
- Retain, build and leverage their most important sales relationships.
- Align all sales and marketing efforts.
This course is valuable for:
- Sales & Sales Management Professionals
- Traditional & Digital Marketing Professionals
- Entrepreneurs & Business Owners
- Advertising, Public Relations & Event Planning Professionals
- Non-Profit Strategists
Rick Simoni is the founder and president of the Sales Co., a sales system consulting firm specializing in Sales Cycle and Buying Journey Acceleration.
The singular focus of Rick’s career has been on the development and execution of world-class systems for sales onboarding, sales training, product knowledge mastery and product launch for major Fortune 500 Corporations such as Johnson & Johnson, Toshiba Medical and Beckman Coulter.
He is the author of the best-selling book, “The Buying Mind: Unlocking the Secrets of Sales Acceleration” and is also a university lecturer on the topics of sales and marketing. For his dedication to helping his students, Rick was awarded the “Outstanding Faculty” Award by the American Marketing Association.
Rick received his Bachelor of Science in Business / Marketing with an emphasis in selling to professional buyers from California State Polytechnic University.
*The Rady School of Management Center for Executive Development (CED) may change, postpone or cancel a class at any time. We do not provide refunds for any fees related to travel, including but not limited to gas, bus fare, train tickets, airline tickets, etc. Certificate requirements may also change. We will provide as much notice as possible should this occur.