Change Management: Overcoming Resistance

Learn to use a unique set of tools to immediately speed the implementation of any change


September 26, 2019



Registration fee includes tuition, course materials, parking and breakfast.

This class is part of the Leadership Certificate Program.


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Comments from Past Participants

"It was highly-informative and full of useful models for both understanding change and structuring change communications. Jerry Jellison is an engaging, fun, committed facilitator with deep subject expertise. Definitely worth attending!"

About the Program

Successful implementation of change is contingent on helping people embrace a new way of doing things. The traditional tools of communication and persuasion are often insufficient in dealing with emotionally based resistance. After learning the J-Curve model, you’ll be able to use a unique set of tools to immediately speed the implementation of any change.


This course teaches the cognitive, emotional and behavioral reactions at the five stages of the J-Curve. Using best management practices for each stage, this course guides leaders through overcoming the misconceptions and resistance that often accompany change.


  • Learn the best management practices for each stage of the J-Curve
  • Overcome people’s resistance to the emotional cliff of change
  • Activate employees to overcome resistance to change
  • Create action plans with feasible goals
  • Build enthusiasm for sustaining change


  • Leaders’ and followers’ misperceptions of the change process
  • Why persuasion and education are weak influence tools
  • Communicating at ground level and front-loading rewards
  • Creating accountability and getting results
  • Building enthusiasm for sustaining changes
  • Creating a culture of innovation
  • Learn to take advantage of times of crisis to implement key changes


This course is appropriate for any executive or leader that manages and implements change at their company.


Dr. Jerry Jellison

Dr. Jerry Jellison has been a full professor of social psychology at the University of Southern California in Los Angeles for 30 years, plus serving as the Director of the Applied Psychology graduate program. He held previous appointments at the University of Texas, Austin and Duke University.

As president, now Chairman of the Board, of the USC Credit Union, Dr. Jellison has helped lead a growth in assets from $2 million to over $500 million.  This real world experience informs his ideas on implementing change.

Jerry has been teaching his practical techniques for overcoming resistance to business professionals throughout the world for 25 years.  He has extensive experience consulting with all levels of management.

His book, Overcoming Resistance, published by Simon & Schuster, was a Fortune Book Club selection and was named a top business book of the year. Managing the Dynamics of Change was published by McGraw Hill in 2006. Life After Grad School was published in 2010 by Oxford University Press.


*The Rady School of Management Center for Executive Development (CED) may change, postpone or cancel a class at any time.  We do not provide refunds for any fees related to travel, including but not limited to gas, bus fare, train tickets, airline tickets, etc.  Certificate requirements may also change. We will provide as much notice as possible should this occur.