8:00am - 12:00pm
Includes tuition, course materials, parking and breakfast.
This course qualifies for the Marketing & Strategy Certificate program.
About the Program
Recent advances in biosensors, nano devices, data analytics and wearable computing open up new frontiers in medicine. Aiming to connect all stakeholders to innovate healthcare at the intersection of emerging technologies and healthcare, this program introduces new advances in digital healthcare with a particular focus on the rise of wearable products and how they can reduce costs, improve outcomes and increase patient satisfaction.
As illustrated by many other industries, digital technologies create opportunities for new innovations and transform established practices. This program will look into wearable computing, biosensors, and data analytics that will enable physicians, caregivers and patients to cost-effectively prevent, diagnose and monitor health conditions; manage treatment; and enable timely communication and intervention. We will also look into the adoption barriers, as well as marketing strategies for new products, not only in the US but also in overseas markets. These will be illustrated through research debriefings, executive speakers from hospitals, and lively debates featuring exciting startups as well as larger players.
This unique program is synchronized with San Diego’s leading edge on the wireless revolution, distilling the latest research and recent advancements from both the hospital side and the technology side. It aims to help participants gain insights into the coming digital revolution in healthcare, and prepare for the opportunities and challenges.
- Healthcare providers, such as hospital managers, physicians, nurses and caregivers;
- Solution providers to healthcare, such as medical devices, IT, consumer electronics;
- Technology professionals, engineers, marketers, strategists, researchers;
- Startups, entrepreneurs, consultants, and investors;
- Patients, consumers or whoever cares about health.
How is This Course Different?
Deeply rooted in San Diego’s interdisciplinary community of medicine and technology, this program draws on a world class university and its award-winning research in medicine, bioengineering and management, and brings together the most innovative minds in academia and industry to exchange cutting-edge ideas about the future of medicine and wellness, as well as the enabling role technology will play to advance medical practice, improve health outcomes, and empower patients.
Kevin Zhu received his Ph.D. from Stanford University and is Professor of Innovation, Technology and Operations (ITO). His work focuses on technology-enabled innovation, next generation of information technologies (big data, AI, FinTech) and their adoption in global environments, economic impacts of information technology, integration of online and offline channels, competition and innovation in technology-intensive industries (software, media, telecomm) as well as digital transformation of traditional industries (manufacturing, retail, and financial service). He was recently recognized as a 2018 Distinguished Fellow of the Information Systems Society.
Dr. Zhu's research has been published in the top academic journals such as Management Science, Information Systems Research, IEEE, MIS Quarterly, and Marketing Science. He has held editorial positions at the top academic journals and co-chaired major conferences. He has been invited to give research seminars by more than 50 top institutions around the world. He also received five Best Paper Awards in the field. His work has been cited more than 8800 times by other scholars (Google Scholar) with high impact (h-index 26). He was awarded the prestigious CAREER Award by the US National Science Foundation for his research on digital transformation of enterprises. He was the recipient of an MBA Teaching Award at the University of California and the Academic Achievement Award at Stanford University. See more details at https://rady.ucsd.edu/people/faculty/zhu/
*The Rady School of Management Center for Executive Development (CED) may change, postpone or cancel a class at any time. We do not provide refunds for any fees related to travel, including but not limited to gas, bus fare, train tickets, airline tickets, etc. Certificate requirements may also change. We will provide as much notice as possible should this occur.