Strategic Product Management: Growth and Value Creation

Learn the foundations and advanced concepts to improve project efficiency and effectiveness.


March 22, 2018



Registration fee includes course materials, campus parking, and catered breakfast.


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About the Program

Product managers are the lifeblood of growth organizations as they take charge and own a significant chunk of an organization’s revenues and its growth. Product management forms the essential bridge between the customer/market and the core competencies of the corporation preparing the organization for flawless execution and skillful navigation in disruptive environments. This offering will focus on the key concepts and skills needed to serve as a creative and high-performance product manager.


Learn key concepts- how to elicit, and interpret customer needs, generate define new products, mitigate technical and market uncertainty, and manage the lifecycle of a product. Topics covered:

  • The art of (latent) customer needs identification
  • Creative generation of ideas for new offerings
  • Developing a Winning Product Profile
  • Managing Technical and Market Risks in Product Launch
  • Product Life Cycle Management for Growth and Renewal


This course is appropriate for firming up the foundation skills and market acumen of product managers.


Vish Krishnan brings a wealth of practical/industry experience, more than two decades of rigorous research expertise, and an engaging style that has earned him the Most Valuable Professor by executive MBA students at the Rady School of Management. He is sought after internationally by companies large and small and by the world-leading journals for his expertise. Professor Krishnan received his doctorate degree from the Massachusetts Institute of Technology (MIT) and holds the Sheryl and Harvey White Endowed Chair at the Rady School.


*The Rady School of Management Center for Executive Development (CED) may change, postpone or cancel a class at any time.  We do not provide refunds for any fees related to travel, including but not limited to gas, bus fare, train tickets, airline tickets, etc.  Certificate requirements may also change. We will provide as much notice as possible should this occur.