M.S. in Business Analytics Faculty


Terry August

Professor Terry August

Professor August’s research examines how business can improve decision making in the healthcare, entertainment and software industries. He analyzes data to improve capacity management and scheduling in healthcare clinics. He also couples...

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economic models with film data to determine better DVD and VOD release strategies that improve profitability for studios. Lastly, he has a significant stream of research on cybersecurity where he builds analytical models that help predict how to achieve better security outcomes for consumers, businesses and society.

Vincent Nijs

Professor Vincent Nijs

Professor Nijs uses large datasets to estimate the impact of marketing actions on suppliers, wholesalers, retailers, and consumers. Recent studies examined the impact of Wal-Mart market entry, the category and brand-level effects of promotions and advertising, the...

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extent of competitive retaliation, the costs and benefits of category captains, pass-through of trade-promotions, and the implications of inertia in marketing decisions.

Faculty Members

On Amir

Professor On Amir

Professor On Amir's research focuses on understanding and testing processes underlying decision making and applying them to marketing strategy and tactics, in the areas of pricing and promotion strategies, decision making 

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under risk and uncertainty, and preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.


Natasha Balac

Natasha Balac

Natasha received her Master's and Ph.D. in Computer Science from Vanderbilt University with an emphasis in Machine Learning from large data sets. Her dissertation focused on creating and applying novel data mining techniques...

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to mobile robots and real time sensor data.  She has been with UCSD since 2003.   She has also led multiple collaborations across a wide range of organizations in industry, government and academia.  She had founded and led the Predictive Analytics Center of Excellence at the Supercomputer Center until 2016.  She is currently leading the Interdisciplinary Center for Data Science at Calit2/Qualcomm Institute (QI) and lectures at the Rady’s Business School and QI.  Dr. Balac has collaborated on a number of large and multidisciplinary government and research funded projects including the Center for Medicaid and Medicare Services, NASA, NSF, NIH, CPUC, Smart Grid, Smart City, etc.  Dr.  Balac has founded and served as the President and CEO of Data Insight Discovery, Inc.  DID’s charter is enabling businesses to discover actionable insight from vast amounts of data.

Joseph Engelberg

Professor Joey Engelberg

Professor Engelberg's research focuses on the way information is disseminated among market participants, especially by financial media and social networks.

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Engelberg earned his Ph.D. in Finance from the Kellogg School of Management at Northwestern University and earned his B.A. in Mathematics and B.S. in Business Administration from the University of Southern California. Prior to coming to the Rady School, Engelberg was an Assistant Professor of Finance at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Sanjiv Erat

Professor Sanjiv Erat

Professor Erat's research interests include new product development and technology management. Erat received his Ph.D. in operations management from Georgia Institute of Technology.

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Earlier in his career, Erat spent time as a software design engineer for Microsoft and Texas Instruments.

Karsten Hansen

Professor Karsten Hansen

Professor Hansen's primary research interests are centered on developing, analyzing and testing theories of household/customer behavior and the implications for retail strategy and competition using data collected by firms.

Alison Meyer

Meyer’s work focuses on applied leadership, with particular interests in leadership development and pedagogy. Her experiential Performance Lab classes bridge...

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the academic and business worlds, bringing her experience in consulting, tech, and the arts to build leadership behaviors and competencies in the MBA, MSBA and undergraduate program students. Areas include leadership, strategic communications, communications for analytical professions, applied leadership and coaching, and inclusive leadership. Meyer received her MBA and BA from UC Berkeley. Select clients include Apple, SAP, Microsoft, Salesforce, Google, Ubisoft, and Sandia National Labs.

Kanishka Misra

Professor Kanishka Misra

Misra's research examines policy as it relates to marketing questions. His research has been published in Marketing Science, the Journal of Econometrics and the American Economic Journal: Macroeconomics and Psychological Science.

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Misra’s research has been cited by the President's Council of Economic Advisers and has been referenced in leading popular press outlets including the Wall Street Journal, the Washington Post, Yahoo News, Slate and the AtlanticWire.
Misra earned a BA from the University of Cambridge in 2000 and a Ph.D. from Northwestern University 2010. Prior to joining the Rady School, Misra was a Sanford Robertson Assistant Professor of Business Administration at the University of Michigan's Ross School of Business.

Yuval Rottenstreich

Professor Yuval Rottenstreich

Professor Rottenstreich has been published in numerous journals including Psychological Review, Psychological Science, Management Science and the Journal of Consumer Research. He is a Department Editor of Management Science's: Judgment and...

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Decision Making and is on the editorial board of both Organizational Behavior and Human Decision Processes and the Journal of Behavioral Decision Making.

Rottenstreich comes to the Rady School from the Stern School of Business at New York University, where he was a professor of Management. Rottenstreich earned a Ph.D. in Psychology from Stanford University and an A.B. in Economics and Psychology from the University of Pennsylvania.

Sally Sadoff

Sally Sadoff's research focuses on integrating insights from behavioral economics into the design of policy-relevant interventions. She works with companies, non-profits and governmental organizations to run randomized experiments that inform their decision-making.

Hyoduk Shin

Professor Hyoduk Shin

Professor Shin's research interests include studying the relationship between demand forecasting and information sharing in the supply chain.

Kenneth C. Wilbur

Kenneth C. Wilbur

Kenneth C. Wilbur produces original, practical research at the intersection of advertising, media and technology. His research has been supported by the FCC, Google, Kantar, P&G, WPP, and Yahoo, among others.