MGT 109: Topics in Marketing (4 units)

This class fulfills an elective for the Business Minor. Certain topics may be approved as electives for E&I Minors depending on relevance. 

NOTE: MGT 109 is a rotating topics course. Students can repeat MGT119 with different topics 3 times or up to 12 units of credit. 

Course Descriptions and Quarters Offered:

Fall 2019:

Research for Marketing Decisions 

This course covers methods and applications of qualitative and quantitative marketing research to solve substantive marketing problems. Emphasis on integrating problem formulation, research design, questionnaire construction, and sampling to yield the most valuable information, and on the proper use of statistical methods. Prerequisites: upper-division standing.