Course Description

This class fulfills a requirement for the Entrepreneurship & Innovation Minor.

Prerequisites: Upper Division Standing

MGT127 Innovation and Technology Strategy (4).  Outlines frameworks & tools for formulating strategy to manage technology & think strategically in fast-moving industries (e.g. high tech, biotech and clean tech). Students will gain insights into technology, strategy, & markets, especially how disruptive technologies create opportunities for startups & transform established firms, & how technology firms achieve competitive advantage through tech-enabled innovations. Illustrated by case studies on cutting-edge startups industry leaders.