Marta Serra-Garcia

Assistant Professor of Economics & Strategic Management

Curriculum Vitae

Contact Info

Rady School of Management
Wells Fargo Hall, Room 4W119
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Phone: (858) 5340056
Official Website

Research Areas

Behavioral Economics
Social Norms
Risk Taking
Marta Serra-Garcia, PhD

Serra-Garcia conducts research in behavioral and experimental economics. Her research focuses on the importance of morals and social norms in economic decision-making. She studies (1) how individuals preserve their identity as moral and generous when there is an incentive to behave unethically or selfishly, (2) how the desire to conform to others affects risk taking, and (3) the impact of incentives to defect on the formation of long-term trust relationships. She also studies the determinants of mistakes in economic decision-making, focusing on the role of complexity and financial education. Serra-Garcia has been published in numerous journals including the Journal of the European Economic Association, Management Science and Games and Economic Behavior.

Prior to coming to the Rady School, Serra-Garcia was an assistant professor at the University of Munich. Serra-Garcia earned her Ph.D. and M.Sc. in Economics at Tilburg University. She earned a B.A. in Business Administration from the Universitat Pompeu Fabra, Barcelona.





Working Papers

  • "Risk Attitudes and Conflict in the Household". Resubmission invited, Economic Journal.
  • "Bribing the Self", with Uri Gneezy, Silvia Saccardo and Roel van Veldhuizen. R&R, Games and Economic Behavior.
  • "Can Short Psychological Interventions Affect Academic Performance? Revisiting the Effect of Self-Affirmation Interventions", with Uri Gneezy and Karsten Hansen. R&R, Psychological Science
  • "Time-Inconsistent Charitable Giving", with Jim Andreoni (2016), NBER Working Paper No. 22824. (New version), under review
  • "The Pledging Puzzle: How Can Revocable Promises Increase Charitable Giving?", with Jim Andreoni (2019), under review
  • "The (In)Elasticity of Moral Ignorance" with Nora Szech, under review.
  • "Mistakes and Overconfidence in Detecting Lies," with Uri Gneezy, under review.


Book Chapters