Marta Serra-Garcia

Assistant Professor of Economics & Strategic Management

Curriculum Vitae

Contact Info

Rady School of Management
Wells Fargo Hall, Room 4W119
9500 Gilman Drive #0553
La Jolla, CA 92093-0553
Phone: (858) 5340056
Official Website

Research Areas

Behavioral Economics
Social Norms
Risk Taking
Marta Serra-Garcia, PhD

Serra-Garcia conducts research in behavioral and experimental economics. Her research focuses on how individuals acquire and transmit information and how this in turn affects their preferences and behavior. Among others, her research studies how the desire to preserve a positive self-image shapes individuals’ ethical decision-making, such as lying and charitable giving. Serra-Garcia has been published in numerous journals including Management Science, Psychological Science, the Journal of the European Economic Association, and Games and Economic Behavior. She has also been recognized as the 2020 Best 40 under 40 MBA Professors. 

Prior to coming to the Rady School, Serra-Garcia was an assistant professor at the University of Munich. Serra-Garcia earned her Ph.D. and M.Sc. in Economics at Tilburg University. She earned a B.A. in Business Administration from the Universitat Pompeu Fabra, Barcelona.

  Selected Publications



 Working Papers


Book Chapters