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Letter from the Editorsby Berna Kamyar and Joseph Dodson
Thank you for reading the Rady Business Journal. We have an excellent issue for you this year, with many fascinating stories and insights. But what will be the theme for this year's edition? Cloud computing? Wireless health? Lean start-ups? Actually, we saw not one, but two patterns emerge in the development of this issue.
Rady Is What You Want It to Be
The interesting thing about publishing a business school magazine is that no one wants to write articles for a living after graduation. We found that the value proposition to the authors has to be personal, and the stories they write have to reflect their intrinsic interests. And so, like the school itself, the Rady Business Journal is a reflection of the diverse interests and talents of its students. You'll read explorations of bio-diesel, interviews with inspirational entrepreneurs and advice about DIY summer internships. We didn't tell people what to write, they wrote what they wanted to; and as a result, the articles are spontaneous and genuine.
Next Year's Edition
Our chief focus for this year's Rady Business Journal was next year's Rady Business Journal. Because both the journal and the school are so new, the chief challenge facing everyone from staff to club leaders to this editorial board is one of continuity and structure. We have addressed this, adding incredibly smart and ambitious members of the class of 2013 to our staff to focus on the growth and improvement of the publication.
We hope you enjoy this latest iteration of the Rady Business Journal.
The Editorial Staff of the RBJ