Contact Information

For press inquiries:
Melinda Battenberg
858.534.0855
mbattenberg@ucsd.edu

• Letter from the Editors by Berna Kamyar
  and Joseph Dodson

• Banking on the Internet by Mike Taylor

• Markowitz & Timmerman: On Finance Today by Michael Krause

• Is Algae Fuel a Viable Alternative to Petroleum? by Jeff Sherin and Eric Norman

• Startup Profile: GoFundMe by Frank Wang

• San Diego Sport Innovators: Turning Ideas Into Enterprises by Drew Beal and Barrett Fisher

• A Different Crop of Businesses Take Root by Elizabeth Han

• Scientist to CEO: Interview with Dr. Magda Marquet by William Seith

• Budgeting for the BRAC by Patrick Kelly

• Unpacking the Golden Parachute by Carlos Uribe

• CEO Tanya Maslach on Her Path to Entrepreneurship by Danielle Berman

Letter from the Editors

Dear Readers,

Thank you for reading the Rady Business Journal. We have an excellent issue for you this year, with many fascinating stories and insights. But what will be the theme for this year's edition? Cloud computing? Wireless health? Lean start-ups? Actually, we saw not one, but two patterns emerge in the development of this issue.

Rady Is What You Want It to Be

The interesting thing about publishing a business school magazine is that no one wants to write articles for a living after graduation. We found that the value proposition to the authors has to be personal, and the stories they write have to reflect their intrinsic interests. And so, like the school itself, the Rady Business Journal is a reflection of the diverse interests and talents of its students. You'll read explorations of bio-diesel, interviews with inspirational entrepreneurs and advice about DIY summer internships. We didn't tell people what to write, they wrote what they wanted to; and as a result, the articles are spontaneous and genuine.

Next Year's Edition

Our chief focus for this year's Rady Business Journal was next year's Rady Business Journal. Because both the journal and the school are so new, the chief challenge facing everyone from staff to club leaders to this editorial board is one of continuity and structure. We have addressed this, adding incredibly smart and ambitious members of the class of 2013 to our staff to focus on the growth and improvement of the publication.

We hope you enjoy this latest iteration of the Rady Business Journal.

Thank you,

The Editorial Staff of the RBJ

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