mystartupXX Team Meego Places in UC San Diego Entrepreneur Challenge Competition

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A mystartupXX team, Meego, recently placed second at the UC San Diego Entrepreneur Challenge Elevator Pitch event. mystartupXX is an annual program held by the Rady School and the von Liebig Entrepreneurism Center and is designed to encourage and aid female students from all across UC San Diego to create innovative, technology-driven companies.

Meego, designed by Katya Grishina and Delara Fadavi from the Jacobs School of Engineering, is a motion-activated alarm intended to prevent laptop theft in public places. With students and professionals increasingly working on-the-go, Grishina and Fadavi identified a market need for a convenient laptop security solution. Meego is a small device which easily mounts onto the cover of a laptop and will sound an alarm if it detects that a theft is occurring. 

The Elevator Pitch event was part of the annual Entrepreneur Challenge, a UC San Diego student organization. The event included approximately 40 semifinalist teams and consisted of three rounds of quick pitches. The pitches were directed towards various investors and judges, and evaluated based on the team's ability to highlight the need that their product is fulfilling and describe an effective business model centered on their product.

According to Fadavi, the program was essential in preparing her and Grishina for the quick pitch event.

"Kim Davis King and Lada Rasochova, two of the mystartupXX mentors, helped us refine our pitch and gave us some good feedback about questions the judges might possibly ask," said Fadavi. "We value the input we get from the whole mystartupXX group – it's a network of women working on diverse projects who we can learn from."

In addition to gathering feedback on their quick pitch, Meego has utilized mystartupXX to build connections and get advice from accomplished female entrepreneurs in San Diego. With assistance from their mystartupXX mentors, Meego was able to patent their product and trademark the Meego brand.

Meego hopes to launch a Kickstarter crowdfunding campaign in the near future and is currently considering appropriate manufacturers to fulfill their first round of orders.

"We envision Meego as a product that complements the active lifestyles of modern students and professionals – a product that will fill a gap in physical security that currently exists for personal belongings. In the future, Meego may grow into a security accessory company with a wider product catalog, but for now, we are focusing our efforts on our first venture," said Fadavi.

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