January 26, 2018
8:00 a.m. – 12:00 p.m.
Includes tuition, course materials, parking and breakfast.
About the Program
Companies often need to decide on the next step: which market to address? What new products/services to develop? How and where to launch a new product or service? In other words, identify potential market opportunities and the corresponding best strategies of capitalizing on those opportunities. In this module we will frameworks and tools designed to address these questions and practice using them. In particular, we will use positioning analysis as the axis around which the rest of the strategy and tactical decisions revolve.
Who Should Attend
This course is appropriate for managers engaged in strategic decisions, as well as those who anticipating promotion to such positions.
Dr. On Amir is a faculty member at the Rady School of Management. His research focuses on using psychological and economic principles to identify successful strategies in different market settings. He investigates different customer decision-making mechanisms and their influences on pricing and promotion strategies, on decision making under risk and uncertainty, and on preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.
Amir has received several research awards from the Marketing Science Institute and from the Robert Woods Johnson Foundation. Prior to coming to UC San Diego, he was an assistant professor of marketing at Yale University. Amir received his Ph.D. in management science and marketing from MIT’s Sloan School of Management in 2003.