MGT105 - Product Promotion and Brand Management

Course Description

This class fulfills a requirement for the Business Minor and the Entrepreneurship & Innovation Minor.

Prerequisites: MGT 103

MGT 105. Product Promotion and Brand Management (4) Principles and decisions to be considered in overall communications and promotion strategy for traditional channels and emerging social networks. Decisions on promotional mix, ad design, implementation and evaluation for establishing brand equity, measure brand performance and sustaining brand equity.