Custom Programs

Theory in Practice


Providing high-impact development for key managers and executives in today’s competitive business environment is one of the most important, yet challenging investments your company can make. We understand that addressing specific executive development needs requires a customized approach.

The Rady School's Center for Executive Development focuses on topics that build upon and refine theory, while integrating techniques and concepts participants have attained from previous learning and experience.

Rady Custom Courses deliver:

  • Graduate level executive education tailored to your organization
  • Top-ranked faculty from both within and outside the UC family
  • Expert faculty and staff assistance in creation of your learning solution
  • Highly interactive and effective learning strategies
  • Content specific topics addressing the issues determined by our needs analysis

International Student and Business Groups

The Rady Center for Executive Development offers non-degree and professional training to international businesses and student groups for short or long term visits. Each program can be customized to meet the needs of your group. Learn More

Popular Custom Programs

EQ: The Art & Science of Emotional Intelligence

EQ: The Art & Science of Emotional Intelligence, one of our most popular open enrollment programs, is now available to conduct as an in-house program for up to 30 participants. Participants will learn the latest research and scientific advances in the area. Participants will also practice techniques used by actors to engage in active listening, connect to an audience, connect to their own emotions and de-stress before a big event.

Custom Healthcare Programs

These open enrollment programs have been specifically tailored to meet the needs of healthcare and life science industries, and can also be offered in a custom format:

Custom Program Topic List

Course topics include, but are not limited to:

  • Leadership
  • Marketing
  • Communication
  • Strategy
  • Operations & Product Development
  • Finance
  • Science & Engineering
  • Negotiations

Client Companies

Defense & Government Contractors

Electronics and Telecommunications

Pharmaceuticals and Biotech


  • UC San Diego Hospital system
  • UC San Diego Medical School
  • Rady Children's Hospital
  • Medimpact
  • Ximed
  • Ziess Vision
  • Zimmer Dental

Sample Program Itinerary

Day 1

Welcome Dinner

  • Hosted by Rady Faculty
  • Overview of program for next 4 days

Day 2

9:00-12:00: Innovation Strategy & Sustainable Growth

  • Innovation strategy enabled by disruptive technologies
  • Innovator’s Dilemma: How to sustain growth
  • Strategies for effective innovation management
  • Transformational growth in the global information age

12:00-13:00: Lunch and Group Photo 13:00-14:30: Marketing & Product Strategy for Innovation

  • Customer analytics using Big Data
  • One-to-one marketing
  • Rise of social media and implications for marketing

14:45-16:15: Building Global Brands

  • Branding strategies
  • Building global brands

16:15-17:00: Campus Tour and Visit to UCSD CalIT2 Research Center

  • Tour of 3D StarCAVE

Day 3

9:00 – 11:30: Nature-Inspired Innovation Opportunities and Strategies

  • Spotting New Market Opportunities from Nature
  • Developing New Businesses from Sustainable Technologies

11:30-12:30: Lunch

12:30-13:00: Transportation to San Diego Zoo

13:00 - 16:00: Innovation in Real Action – Site Visit

  • San Diego Zoo – Lecture on bio-mimicry, creative products, green tech, and  sustainability
  • Guided zoo tour

16:00 -16:30: Transportation back to Rady

Day 4

9:00-12:00: Technology and Commercialization

  • The startup owner’s manual
  • Intro to lean startups
  • Customer Discovery

12:00-13:00: Lunch

13:00-13:30: Company Site Visit to a technology driven company

13:30-16:30: Innovation in Real Action – Company Site Visit & Case Study

  • Case study about technology-enabled innovation
  • California’s innovation economy

Day 5

9:00-12:00: Business Model Definition for New Technologies and Opportunities

  • Business Model Foundations, Innovations, and Strategy
  • Integrating Product, Service and Licensing Business Models for Market Success
  • Case Study - HP

12:00-13:00: Lunch

13:00 – 16:30:  Success Through Execution of Strategy and Innovation

  • Managing risk and execution in growth, innovation, and strategy
  • Achieving time to market and business success in a competitive environment

Day 6

9:00 -12:00: Global Financial Markets for Growth and Innovation

  • Global capital markets: What entrepreneurs need to know
  • Managing risks in the global financial markets
  • Firms’ growth cycle and sources of finance
  • Global financial reform, governance, and innovation

12:00-13:00: Lunch

13:00- 16:30: The Psychology of Decision Making

  • Strategic decision-making in rapid-moving, highly uncertain environments
  • Leading towards the future: Entrepreneurial leadership
  • Loss aversion, managing change, predicting performance
  • Cultural differences in decision making and leadership
  • Science of happiness: Would you be happier if you were richer?

18:00-21:00: Closing Dinner

  • Tour of La Jolla Cove eco-system
  • Closing dinner
  • Presentation of Certificates of Completion