Master of Science in Business Analytics

Unlock the power of data and machine learning to create value for customers and companies

The Master of Science in Business Analytics (MSBA) at the Rady School is a STEM Designated program that will provide you with the required skills to succeed in data-rich business environments. The program offers rigorous, hands-on training that will prepare you to use data and analytics to identify business opportunities, generate insights, and create value for both customers and companies.

Full time students can complete Rady's MSBA program in as little as 11 months but can also extend to 17 months. Students enrolled in the Flex Weekend program can complete the degree in 17 months.

 In the Rady School MSBA program you will learn to:

  • Collect, clean, visualize, and analyze data
  • Use statistical, machine learning, and optimization tools
  • Leverage data and analytics to drive business decisions and create value
  • Learn more by viewing our SlideShare

Careers in business analytics

Successful businesses use data and models to make better decisions and gain competitive advantage. Vast amounts of data on customers, suppliers, operations, and financial transactions are collected from a variety of sources, often managed in diverse systems, by multiple stakeholders. Transforming this data into insights that can enhance decision-making is a key challenge for businesses of every size, across all industries. Companies are looking for skilled professionals who can solve key operational and strategic business questions using data, statistics, and machine learning.

What types of jobs can I get with a Master’s Degree in Business Analytics from Rady?

In the rapidly expanding world of big data, the demand for skilled professionals who can leverage analytics to translate data into valuable business insights has skyrocketed. According to Forbes, worldwide big data market revenues for software and services are projected to grow from $42 billion in 2018 to $103 billion in 2027. Companies in all industries are in desperate need of talented analysts to meet the demand presented by the ever-growing amount of data they produce and acquire, according to recent McKinsey, KPMG, and Accenture reports.

In fact, an estimated 52 percent of companies plan to hire business analytics master’s graduates, as of 2018, according to the Graduate Management Admissions Council:

SOURCE: Corporate Recruiters Survey Report 2018

LinkedIn top 25 skills for MSBA in 2019

All Industries are hiring MSBA graduates:

MSBA industries in 2019 

This fast-growing career path has applications in every industry and in companies of all sizes. In fact, four out of five companies in the Fortune Global 100 planned to hire people with data analytics master’s degrees this year.

Four and a half years ago, Tom Davenport and DJ Patil declared data scientist to be the "sexiest job of the 21st century" in the Harvard Business Review.  Three current trends, compiled by the research firm Burtchworks, demonstrate the opportunity for MSBA graduates that has emerged:

  1. More junior and mid-level business analytics and data scientist roles are available: people with backgrounds in mathematics/statistics, engineering, computer science, and natural science degrees account for the academic backgrounds of nearly 80% of data scientists/business analytics professionals working today.
  2. More early career business analytics professionals are opting for master's degrees rather than PhD's: Burtch research surmises that students are looking for a faster path to the workplace to capitalize on the data tidal wave. While PhD programs are geared toward academic research, masters programs in business analytics focus more on adding value to companies by applying analytics tools to the pressing problems they face today. MSBA programs provide an expedient path for students to assume analytics roles immediately upon graduation with all of the knowledge and skills required to be successful.
  3. More traditional analytics professionals are transitioning into roles that require ‘data science’ skills, including computer science, coding, visualization, and machine learning; these are all skills that graduates from the Rady MSBA program have mastered.

Jobs for MSBA Grads

There are many career paths for MSBA graduates, but it can be tricky to navigate because the same title can imply different roles for different companies. Here is a short list, with a job description of the responsibilities you are likely to encounter:

Business Analyst/Data Scientist (entry, junior, mid-level):

Business Analysts and Data Scientists tend to be interdisciplinary ‘gurus’ knowledgeable in machine learning and statistics. They mine and analyze data to reach valuable business insights. Their jobs include the full gamut of data analytics roles from descriptive through predictive phases of a project. In addition, they are expected to turn prepared data into compelling narratives and visuals that represent strategic business insights and help to inform decision making by a firm’s management. Whatever the technical depth of your responsibilities may be, strong presentation skills will be important to be successful in these roles.

Data Scientist/Advanced Analyst/Machine Learning (ML) Practitioner/Senior Data Scientist/Consultant:

These roles are the primary reason that people pursue an MSBA degree. Anyone who wants to tackle them must be well-versed in all stages of an applied business analytics project that leverages statistical and data science techniques. These jobs require the ability to think outside the box in order to solve problems and create and present actionable business solutions.

Data Science Manager/Analytics Manager/Consultant:

These roles get the green light for people who have a solid technical background and business experience, but want to move into a higher-pay, management role, with a focus on clients and the general management of teams.

Quantitative Analyst/Financial Analyst/Sales Forecasting:

A quantitative analyst usually works in finance with a focus on developing mathematical models. These models may be used to assess risk, price securities, make trading decisions, optimize portfolios, and so on. An aptitude for mathematical finance, probability, stochastic calculus, statistics and machine learning are cornerstones of a career as a quantitative analyst.

Operations Analyst/Business Operations Analyst:

An operations analyst uses data mining, optimization, modeling and statistical analysis to help organizations run more efficiently and economically. They look for ways to optimize operations processes such as supply chain procurement, waste management, inventory positioning, and facility location. A good example is how Amazon uses optimization models to deliver products to its customers in the most efficient way, cognizant of channel costs, impact of delays, package losses, and transportation congestion.

Market Research Analyst/Product Analyst/Consumer Insights/Social Media Analyst:

Market research analysts study market conditions to understand the potential for a new product or service as well as how to optimize its impact/revenue. They research and forecast market trends, measure the success of marketing programs, perform detailed analyses to identify target markets, and look for opportunities to reach customers. They also help to identify a company’s position in the marketplace by completing rigorous competitive analyses.

Management Analyst/AI Consultant/Chief Analytics Officer:

The role of the management analyst ties together the problem-solving and analytical skills learned in a business analytics master’s program with the ability to improve organizational performance. Management Analysts, among other things, use data analytics to propose new avenues to generate profits through reduced costs and/or increased revenues. Consultants help enterprises deal with the integration of AI/ML into business processes. Chief Analytics Officers are C-Suite executives often managing all of the data analytics activities across the enterprise. According to the Bureau of Labor Statistics, 115,200 new jobs are projected in this field between 2016 to 2026, making it an attractive path for MSBA graduates.


Rady MSBA Career Highlights



  • Customer Analyst
  • Data Analyst
  • Data Scientist
  • Marketing Analyst
  • Operations Lead
  • Pricing Specialist
  • Product Analyst
  • Strategy Manager
  • Supply Chain Analyst
  • Automotive
  • Consulting
  • E-commerce
  • Finance
  • Healthcare
  • Higher Education
  • Software services
  • Tech



Offers for 2020 Graduates:

statefarm  bytedance logo

  RepuposeAI  Petco  MedWatchers  LPL Financial  LaunchFactory  Jamcity  Illumina  Direct CapitalOne 


Offers for 2019 Graduates:

tmobile logo
walmart logo
accenture logo
illumina logo
intel logo
teradata logo
stepstone logo


Offers for 2018 Graduates:

alibaba logo
bridgepoint logo
walmart logo
lyft logo
ibm logo
21st century fox logo
expedia logo
ancestry dot com logo
petco logo