MGT 102 E-Commerce (4 units)


Course Description

This course is an approved elective for the Business and E&I Minors only. 

Prerequisites: upper-division standing

E-Commerce is the online exchange of information leading to mutually beneficial transactions. Students will learn and apply skills related to business opportunity ideation and evaluation, customer and market research, sourcing, fulfillment, positioning, pricing, branding, storytelling, store design, user experience testing, website analytics, search engine optimization, social media, content marketing, digital advertising and online experimentation.