8:00am – 12:00pm
Registration fee includes course materials, parking, and catered breakfast.
This class is part of the Communication Certificate Program.
About the Program
The marketing world is changing, driven by the dynamic world of digital marketing and more precisely, social media. As the marketing world has changes, so has the modern marketing program which helps businesses, small and large, and non-profit organizations learn how to leverage their brand through social media for customers, partnerships and employees.
Digital marketing represents a broad array of traction channels through which it’s generally simpler, more efficient and easier to engage with target audiences and measure the impact. Within digital marketing, social networks are extremely effective ways to deliver engaging content to your target audience. While it might sound simple, it’s not that easy to determine which digital channels and social networks are most appropriate for your organization and then develop and execute an effective plan.
This interactive workshop will help participants:
- Understand how an effective digital marketing plan will help you achieve their overall marketing objectives
- Determine which digital marketing channels and social networks will help them reach their target audience
- Learn how to build their brand through digital marketing strategies
- Understand how to develop a digital marketing and social media plan, including what resources will be needed to support implementation
Participants will be able to:
- Determine what digital marketing channels, including social media, are right for their brand
- Build a content plan and calendar
- Map out a digital marketing and social media campaign
This course is appropriate for any organization or individual from beginner to a moderately experienced level looking to leverage digital and social media marketing.
Steven Bellach is co-founder of BottomLine Marketing, a strategic business and marketing consulting firm specializing in helping organizations build effective and differentiated marketing strategies and plans. Over his 30-year senior marketing, sales and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Steve most recently served as Vice President, North America Marketing for Jenny Craig; prior to that he was CMO for Provide Commerce/Proflowers.com. Steve received Electronic Retailer's Direct to Consumer Marketer of the Year Award. Steve earned his MBA with distinction from the Kellogg Business School at Northwestern University and his B.S. in Economics from the State University of New York at Albany.
Nik Souris currently leads channel partnership enablement for Privoro, a mobile security technology company. As an entrepreneur, digital marketer and customer acquisition architect; he has designed and executed growth strategies to build audiences into millions of subscribers for clients the range from global brands to individual celebrities. Formerly an experienced manager at Andersen Consulting (now Accenture), Nik was recruited into executive positions at Software Support (acquired by Convergys) and later Paladyne (IPO prior to being acquired) before founding and/or joining a handful of both private and venture backed startup companies in Technology and Consumer Packaged Goods industries. Nik's formal education includes Executive Education at the Harvard Business School and a Bachelor of Science degree from Purdue University's School of Industrial Engineering.
*The Rady School of Management Center for Executive Development (CED) may change, postpone or cancel a class at any time. We do not provide refunds for any fees related to travel, including but not limited to gas, bus fare, train tickets, airline tickets, etc. Certificate requirements may also change. We will provide as much notice as possible should this occur.