November 15, 2017
8:00am – 5:00pm
Registration fee includes course materials, campus parking, and catered breakfast and lunch.
This class is part of the Marketing & Strategy Certificate Program.
About the Program
Participants of this one-day executive program will learn key innovation
approaches and recent innovation strategies for organizations, teams,
and groups. In the morning session, the seminar covers essential
innovation practices, ranging from novel approaches of business model
adaptations to recent practices in open innovation. In the afternoon,
advanced innovation strategies are introduced and discussed, including
agile innovation techniques and reverse innovation practices. The class
uses interactive tools, in-class managerial exercises, and business case
studies to emphasize recent innovation strategies to re-energize your
• Learn, understand, and apply key concepts of innovation strategies,
o Approaches to business model innovation
o Advances innovation processes and key process adaptations
o Open innovation techniques
o Key early-prototyping techniques and advanced ideation
• Implement and apply advanced innovation strategies, including:
o Approaches to agile innovation
o Reverse innovation techniques and related applications
o Global innovation approaches
o Implementation strategies for innovation: re-energizing your
• This program is designed for mid and high level managers and executives
in established firms, entrepreneurial start-ups, and not-for-profit
Carsten Zimmermann is a Visiting Associate Professor at the Rady School of Management and an Associate Professor at USD’s School of Business, where he teaches MBA classes on global innovation, management consulting, and strategy execution. Recent awards include three Professor of Impact Awards (MBA and Executive Leadership), a Steber Fellowship, and an Outstanding Professor Award (MBA). Building on his consulting experience, Carsten helped to establish and grow dedicated executive education workshops, industry panels, and tailored executive seminars. Carsten holds MPhil and PhD degrees from the University of Cambridge (Judge Business School) and served as a visiting associate professor at Dartmouth College (Tuck School of Business).
*The Rady School of Management Center for Executive Development (CED) may change, postpone or cancel a class at any time. We do not provide refunds for any fees related to travel, including but not limited to gas, bus fare, train tickets, airline tickets, etc. Certificate requirements may also change. We will provide as much notice as possible should this occur.