About the Dean

Lisa Ordóñez became the Dean of the Rady School of Management at UC San Diego beginning September 2019. She previously served for 25 years at the University of Arizona as a research faculty member and later as vice dean for over four years. 

As vice dean at the University of Arizona, Ordóñez significantly impacted the operations of the Eller College of Management. At Eller, Ordóñez supported the development of an online undergraduate program, an international program, and six master’s programs. Ordóñez cultivated research by increasing funds and activities, successfully restructured the college-wide financial allocation model, initiated diversity and inclusion activities, and headed a successful AACSB review. She also co-chaired the university-wide strategic plan. 

As dean of the Rady School, Ordóñez will apply her operational skills to lead the school and build on the strong foundation laid by founding Dean Robert Sullivan. As the second dean of the Rady School, she intends to transition the school from a start-up to focus on growth and further cement the school’s global business research prominence and impact as an innovation focused, economic engine within the San Diego business community and beyond.

Ordóñez’s academic interests are in the areas of decision making and behavioral ethics. Her research examines the negative aspects of goal setting. In particular, she has found that pursuing performance goals can lead to unethical behavior to meet those goals. She has published several scholarly articles and chapters in this field. She received a National Science Foundation (NSF) grant to support her work on ethical decision making and is a recognized expert in the field of ethical behavior in organizations. She has also examined the impact of emotions and other factors on decision making. Her research has been cited in numerous media outlets including Money Magazine, New York Times, The Economist, CNN, Forbes, Running Magazine, and Real Simple Magazine and on NPR Marketplace.

Ordóñez holds a Ph.D. in Quantitative Psychology, a Master's in Marketing, and a Bachelor's degree all from the University of California Berkeley.