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Rady School Hires Executive Director to Manage Business Analytics Program


Raymond Pettit, an accomplished advertising, media and marketing research expert, has joined the Rady School of Management at the University of California San Diego as the Executive Director of the Master of Science in Business Analytics (MSBA) program and the Center for Business Analytics. With 22 years of experience, Pettit has strong industry connections that will bring increased exposure to the MSBA program and enhance career options for MSBA students. Pettit joins the Rady School from comScore, Inc. where he served as VP, Analytics: Custom Client Solutions.

“I am thrilled to be at Rady and ‘give back’ after a long career in business. I am confident I can bring value to what is already a stellar program and help propel Rady to a leadership role at the nexus of business analytics, education and industry,” Pettit said.

In his role as Executive Director of the MSBA program, Pettit will act as the coordinator for admissions, recruitment, development, capstones, and internships. He plans to establish an industry advisory council for the Center for Business Analytics and bring the business world to Rady by hosting events, conducting workshops, and developing sponsorship opportunities.

Pettit has worked in leadership positions for distinguished advertising and marketing firms, including a position as senior vice president at The Advertising Research Foundation, a premier industry research body. He has also been a visiting guest lecturer at the University of Oregon and collaborated on research with academic leaders across the country. Pettit earned his bachelor’s degree at the University of Michigan and an MS and Ed.D. at the University of Illinois.

“We are excited that Raymond Pettit has joined the Rady School,” said Associate Professor of Marketing and co-founding faculty member of the Rady MSBA program, Vincent Nijs. “His rich experience in business analytics, advertising, media and marketing are a great asset to the program and his industry connections will help to unlock new opportunities for the MSBA program and our students.”

The Rady School’s MSBA is an intensive program that provides students with the skills to succeed in data-rich business environments. The program offers rigorous, hands-on training that prepares students to use data and analytics to identify business opportunities, generate business insights and create business solutions. MSBA students gain both the quantitative skills to create better decision tools and the ability to manage teams and communicate effectively with stakeholders throughout each phase of an analytics project.