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  4. Eric Yorkston, Associate Teaching Professor of Marketing

Eric Yorkston

Associate Dean of Academic Programs and Associate Teaching Professor of Marketing

Eric Yorkston is Associate Dean of Academic Programs and Associate Teaching Professor of Marketing at Rady. He is also the Executive Officer for the Society for Consumer Psychology. His research has been featured in Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research and Journal of Advertising, as well as The New Yorker. Yorkston holds a B.A. from the University of Colorado, an MBA from Rutgers University, and an MPhil and Ph.D. from New York University. 

 

Research Areas

  • Branding
  • Sensory Marketing
  • Psycholinguistics