
- kcwilbur@ucsd.edu
- (858) 534-3441
- (858) 534-0745
-
Wells Fargo Hall
Room 3W117
Sheryl and Harvey White Chair in Management Leadership, Professor of Marketing and Analytics
Kenneth C. Wilbur serves as a Professor of Marketing and Analytics and the Sheryl and Harvey White Chair in Management at the University of California, San Diego. His research on quantitative marketing and customer analytics draws rigorous, actionable insights out of large datasets for positive impact on markets. Most of his work analyzes data-driven phenomena in advertising and digital platform settings. He has also published contributions in economics, law, political science and psychology journals. His papers have been finalists or winners of 18 research awards.
Professor Wilbur serves as Associate Editor for Marketing Science and the Journal of Marketing Research and co-organizes the Workshop on Platform Analytics. CV and all published papers are available at Kennethcwilbur.com.