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Sanjiv Erat

Associate Professor of Innovation, Technology and Operations

Erat's research interests include new product development and technology management.

Prior to joining the Rady School, Erat taught operations management to undergraduates at Georgia Tech. He received his Ph.D. in operations management from Georgia Institute of Technology. Earlier in his career, Erat spent time as a software design engineer for Microsoft and Texas Instruments.

Published/Forthcoming papers

Erat, S., and S. Kavadias (2006) “Introduction of New Technologies to Competing Industrial Customers,” 52(11), Management Science, pp. 1675-1688.

Erat, S., and S. Kavadias (2008) “Sequential Testing of Product Designs: Implications for Learning,” 54(5), Management Science, pp. 956-968.

Erat, S, and V. Krishnan (2012) "Managing Delegated Search over Design Spaces" 58(3), Management Science pp. 606-623.

Erat, S, and U. Gneezy (2012) "White Lies" 58(4), Management Science pp. 723-733.

Erat, S, and S. Bhaskaran (2011) "Consumer Mental Accounting: Implications to Selling Base-products and Addons" Forthcoming Marketing Science

Erat, S. and S. Kavadias., and C. Gaimon (2012) "The pitfalls of subsystem (over-)integration Forthcoming Management Science"


Working Papers

Erat, S. (2011). "Sorting in the Market for Collaboration: The Role of Sharing Rules"

Research Areas

  • Product Co-development
  • Technology
  • Licensing
  • New Product Development
  • Technology Management

Industry Areas

  • Technology
  • Services