Sanjiv Erat

Erat's research interests include new product development and technology management.

Prior to joining the Rady School, Erat taught operations management to undergraduates at Georgia Tech. He received his Ph.D. in operations management from Georgia Institute of Technology. Earlier in his career, Erat spent time as a software design engineer for Microsoft and Texas Instruments.

Published / Forthcoming Papers

• Nittala, L., & Erat, S. (2025). Designing knowledge-driven innovation contests. Management Science.
• Bhaskaran, S., & Erat, S. (2024). Optimal prototyping with noisy measurement. Manufacturing & Service Operations Management (M&SOM).
• Stouras, K. I., Erat, S., & Lichtendahl, K. C. Jr. (2024). Dueling contests and platform’s coordinating role. Management Science.
• Nittala, L., Erat, S., & Krishnan, V. (2022). Designing internal innovation contests. Production and Operations Management.
• Erat, S. (2017). Making the best even better: The role of idea pool structure. Production and Operations Management.
• Erat, S., & Gneezy, U. (2015). Incentives for creativity. Experimental Economics.
• Erat, S. (2012). Avoiding lying: The case of delegated deception. Journal of Economic Behavior & Organization.
• Erat, S., & Krishnan, V. (2012). “Managing delegated search over design spaces.” Management Science, 58(3), 606–623.
• Erat, S., & Gneezy, U. (2012). “White lies.” Management Science, 58(4), 723–733.
• Erat, S., Kavadias, S., & Gaimon, C. (2012). “The pitfalls of subsystem (over-)integration.” Management Science (Forthcoming).
• Erat, S., & Bhaskaran, S. (2011). “Consumer mental accounting: Implications to selling base-products and add-ons.” Marketing Science (Forthcoming).
• Erat, S., & Kavadias, S. (2008). “Sequential testing of product designs: Implications for learning.” Management Science, 54(5), 956–968.
• Erat, S., & Kavadias, S. (2006). “Introduction of new technologies to competing industrial customers.” Management Science, 52(11), 1675–1688.

Working Papers

• Erat, S. (2011). “Sorting in the market for collaboration: The role of sharing rules.”

Research Areas

• Product Co-development
  
• Technology
  
• Licensing
  
• New Product Development
  
• Technology Management

Industry Areas

• Technology
  
• Services