Capstone Project: Rady Action Project

The Rady Action Project (RAP) provides a unique opportunity for MBA students to work directly with companies to create high impact business solutions. Put theory into practice and integrate the learning from your core courses in a consulting project. Each consulting project is specifically designed to address the company’s real-world business needs, allowing you to leverage your analytical skillset, independent thinking and a fresh perspective to solve a specific business problem or explore an untapped opportunity.

Hands-On Learning

RAP will teach you how to use the analytical frameworks and tools of your MBA education to:

• Develop real time go to market strategies
• Identify the emerging “opportunity space” in an industry sector
• Distinguish viable opportunities from interesting ideas
• Evaluate business models that can translate opportunities into value and ventures
• Perform market research and validation

Working in teams, you will co-create solutions with your industry partners, helping to build the business case for new investments, technology deployment, and operational strategies. Along the way you will likely pursue some ideas that turn out not to be viable, and if an idea fails, you'll write a solid business case describing your evaluation and your learning and start again.

Past Rady Action Project Partners include:

Partner Testimonials