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Professor Chyung

Rady Action Project

The Rady Action Project (RAP) centers on the skills and knowledge needed to become an innovative, analytical and data-driven manager. We are focused on teaching you how to identify scalable new ideas that fill a market need and that add social and economic value. RAP aims to educate analytical, growth-oriented managers for both emerging and established companies.

New Venture Track: Excited about a business idea? New ideas are all around us, and the real business challenge lies in deciding which innovative ideas can be translated into viable, valuable market opportunities. How do you determine if a business idea is viable? Which products are worth taking to market? Is this idea big enough to drive a company? Answer these questions and more in the New Venture track.

Consulting Track: Are you interested in gaining hands-on skills with an established company or a start-up? Put theory into practice and integrate the learning from your core courses in a consulting project.

Going from Idea to MarketStudents working on Captsone project

In the New Venture track of the RAP, you will learn how to turn ideas into market opportunities.

RAP will teach you how to use the analytical frameworks and tools of your MBA education to:

  • Apply theoretical frameworks to real-life business challenges
  • Identify the emerging “opportunity space” in an industry sector
  • Distinguish viable opportunities from interesting ideas
  • Evaluate business models that can translate opportunities into value and ventures

You will learn to perform market research and validation, feasibility studies, develop a business case and then a business plan and a go-to-market strategy. Working in teams, assisted by Rady's robust network of external advisers and coaches, you will tap into and evaluate ideas from companies, gain exposure to commercialization opportunities at leading research institutes and generate your own ideas. Along the way you will likely pursue some ideas that turn out not to be viable, and if an idea fails, you'll write a solid business case describing your evaluation and your learning and start again.